| Page 15 | International Franchise Association

Franchise Resources | Franchise & Small Business News

IFA’s information hub provides resources designed to keep you informed on the latest franchise thought leadership.

Choose from a list of topics. Select curated content that explores what’s important to the franchise community - franchise and small business news, small business trends, advice from franchise experts, valuable insight and resources from IFA Toolkits, and engaging articles from IFA’s franchise magazine Franchising World.

Information Hub

Benefits of In-House Marketing

Danielle Yuthas, Director of Marketing for B2B printing franchise SpeedPro Imaging, gives tips on what to look for in digital marketing. Sighting both the pros and cons, she explains what your business should know for better outreach in the market.

Marketing

Earning Five Stars

Franchises that want to be in front of customers and build a positive customer experience should make online review management a primary marketing strategy.

Marketing

Key Initiatives for IFA's Marketing and Innovation Committee

A new team of all-stars rebuilds FranTech and brings higher-quality, innovation-focused educational opportunities to franchise development, marketing and operations professionals.

Marketing

4 Benefits of Facebook Live to Enhance Your Digital Marketing

Social media is a powerful tool for attracting and retaining quality franchisees. With Facebook Live you can give potential franchisees an inside look at your brand while telling your story in a unique, new way.

Marketing

Position or Perish: Positioning Your Brand to Thrive

To stay relevant, brands require constant tending. Successful brands continually evolve.

Marketing

Getting the Whole Story: Essential Metrics for Tracking

Incorporating tracking methods will provide better accountability for your marketing campaigns and more peace of mind.

Marketing