| Page 14 | International Franchise Association

Franchise Resources | Franchise & Small Business News

IFA’s information hub provides resources designed to keep you informed on the latest franchise thought leadership.

Choose from a list of topics. Select curated content that explores what’s important to the franchise community - franchise and small business news, small business trends, advice from franchise experts, valuable insight and resources from IFA Toolkits, and engaging articles from IFA’s franchise magazine Franchising World.

Information Hub

Customer Loyalty: Making Your Program Excel

Customer retention is one measurement of the effectiveness of your loyalty program and a critical component to the growth of your business.

Marketing

Consistency: The Key to Branding

In RQM, repetitiveness is important and its means remaining persistent and consistent with the marketing message whether it’s two units or 200 units.

Marketing

Are Your Marketing and Business Strategies Aligned?

Alignment is a continual process, not a once a year affair.

Marketing

9 Ways to Effectively Market Your Franchise Convention

Engaging franchisees is obviously important to every franchise system’s success, and the most critical medium to achieving that engagement is live interaction and face-to-face connection.

Marketing

Understanding the Benefits and Challenges of Strategic Alliances

Franchisors should go into partnerships unselfishly and with clear expectations from both sides–just as they would before signing on a franchisee.

Marketing

Protecting Your (Online) Rep

Businesses must keep and eye on and maintain their appearance in the eye of the public, including the social media world.

Marketing