Franchise Resources | Franchise & Small Business News

IFA’s information hub provides resources designed to keep you informed on the latest franchise thought leadership.

Choose from a list of topics. Select curated content that explores what’s important to the franchise community - franchise and small business news, small business trends, advice from franchise experts, valuable insight and resources from IFA Toolkits, and engaging articles from IFA’s franchise magazine Franchising World.

Information Hub

Do Franchises Prefer Calls or Texting?

Statistics about communication habits that will help your business reach patrons faster.

Marketing

Going Social For New Recruits

Put your social profiles to work attracting the best talent for your franchise location.

Marketing

The Hidden Tax in Digital Advertising

How are your online marketing dollars working for you?

Marketing

What is Your Internal Ecommerce Strategy?

One area where many franchises should take stock and resolve to do better is with their internal ecommerce systems and strategy.

Marketing

Push and Pull Marketing Strategies: Using Them to Your Advantage

During these unstable economic times, franchisors should take a hard look at their existing marketing plan and make the necessary adjustments to generate a modern-day, impactful, and cost-effective strategy that benefits their brand, both nationally and locally.

Marketing

For Many Franchisors, Portals Remain the Most Cost-Effective Method of Lead Generation and Franchise Sales

The use of franchise portals for lead generation has been a significant part of many franchisors’ marketing budgets for more than 10 years. This lead source has been one of the most consistent and highest volume producers of leads and deals.

Marketing