The best advice that Shake Shack founder Danny Meyer ever received came from his grandfather: “Stop complaining about problems.  ‘Problems’ is the definition of business.” 

In the “Crisis and Reputation Management in Times of Coronavirus”, public relations professionals discussed communications best practices for franchisors and franchisees as they navigate COVID-19-related uncertainty. The panelists discussed the “before, during, and after” phases of crisis communications and planning, and underscored the need for strong corporate culture as a lynchpin to guide current and future action. In particular, the panelists discussed the need for strategic clarity amid rushed decision-making, to take stock of process improvement, and to lay the groundwork for business re-openings with acts of empathy and goodwill during moments of crisis.

A detailed look at all the great advantages IFA provides to its members for marketing and exposure.

Why leveraging innovative digital technology creates new opportunities for your franchise.

Making your brand stand out amongst the other headlines.