IFA CEO Speaks at United Arab Emirates Franchise Conference

International Franchise Association President & CEO Robert Cresanti represented the association at the third annual “International Franchise Conference & Exhibition” Nov. 18 and 19 in Abu Dhabi, United Arab Emirates. Organized by IFA member the Abu Dhabi Chamber of Commerce and Industry, the event raised awareness of franchising among Emirati firms, introduced best practices and offered a range of franchise opportunities to help diversify the UAE economy. 275 franchise companies from 27 countries exhibited, including seven from the United States. Cresanti made opening remarks and spoke on a question-and-answer panel. He also gave welcome remarks at the IFCE inauguration.