Franchise Resources | Franchise & Small Business News

IFA’s information hub provides resources designed to keep you informed on the latest franchise thought leadership.

Choose from a list of topics. Select curated content that explores what’s important to the franchise community - franchise and small business news, small business trends, advice from franchise experts, valuable insight and resources from IFA Toolkits, and engaging articles from IFA’s franchise magazine Franchising World.

Information Hub

The Evolving State of Franchise Marketing: Three Pillars to Live By — Part 3

In part one of this series, we dove into the importance of identifying, communicating, and living a brand soul and ethos — the warm, beating heart of your franchise.  Part two delved into the nitty-gritty of deploying technology to drive efficient marketing execution at scale — the equivalent of your marketing organization’s central nervous system.
Marketing

How to Text With Customers Effectively

More and more businesses are embracing texting as a customer communication channel, especially as COVID-19 continues to necessitate a "new normal.”
Marketing

You Owe Them Feedback

When I started my software business in my apartment back in 2007, the company had one employee: me. I did a decent job of managing myself, but once the business began to grow, I had to heighten my leadership skills — and fast.
Operations & Training

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We represent excellence in franchising education and advocacy. We’re here to support your growth, connect our community, and protect our business model.  Advancing every aspect of franchising since 1960, IFA is the collective power of our membership.

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