Last week, I had the opportunity to go to Atlanta with a few of my colleagues and attend the very first Franchise Customer Experience Conference hosted by IFA and Franchise Update Media. The event brought together marketing, technology and operations professionals from a wide array of brands. Although there were many, I went ahead and listed a few top takeaways from the event below.

A brand audit is exactly what it sounds like, a meticulous study of your franchise’s current position in the market and customers’ minds. An effective audit will:

Establish the brand’s performance compared to its arch nemeses (cough, competitors)
Determine strengths/weaknesses and opportunities for growth
Align your franchise’s strategies with customer expectations

ALLIES has a mission to "advance diversity and inclusion" within the brand. In addition, they are peers who hope to learn alongside each other and develop acceptance of everyone's differences, ideas, and beliefs. In 2021, Homewatch CareGivers added a Diversity Discount of $5,000 for minorities and women that own 51% of the business or more, which led to an increase in the diversity of candidates to own a franchise.

Welcome to the 2020 IFA Franchise Law Virtual Summit Resources page. Below you will find links to the various papers, presentations and flyers from this event. If you have any trouble downloading a file, please contact [email protected].

The digital edition of the Spring/Summer '22 Franchise Opportunities Guide

IFA's 2022 Marketing, Development, and Technology Toolkit.