An informative infographic developed by MDG Advertising, illustrates the road to economic recovery, spots the top trends and keys to new growth, charts the common challenges franchising faces today, and adds insight for the future.

Franchisors should not rely on their “professionals” to put together the proper documents. A strong franchisor is one that “minds his or her own business.”  

If a franchise company has not currently implemented a conversion franchising program, it is missing out on a great opportunity to increase the number of quality franchisees to their brand.  A main reason to implement a conversion franchising program today is because hundreds of new franchise companies have entered into the franchising world over the last few years, making the pool of prospects to reach out to much smaller for each franchise company.  With a smaller pool of prospects, as well as more difficult funding issues for new franchisees, conversion franchising can add a new dimension to any franchise company. It will help franchises continue building their brand in addition to what they are already doing to attract new franchise owners.  

The franchising industry made history as the IFA launched Operation Enduring Opportunity, a campaign built off of our VetFran strategic initiative to hire and recruit 80,000 veterans as business owners and team members.