Franchise Resources | Franchise & Small Business News

IFA’s information hub provides resources designed to keep you informed on the latest franchise thought leadership.

Choose from a list of topics. Select curated content that explores what’s important to the franchise community - franchise and small business news, small business trends, advice from franchise experts, valuable insight and resources from IFA Toolkits, and engaging articles from IFA’s franchise magazine Franchising World.

Information Hub

The Benevolent Business Leader: The New Look of Today’s Future Franchisees

This is a feel-good story about the emergence of the “benevolent business leader” and social entrepreneurship, a fast-growing movement that is showing up for brands with a mission, to not only find the opportunity for growth, but also those seeking to fill a charitable-shaped hole that completes their story.
Operations & Training

Trends in Text and Email Marketing

Franchise organizations have been using email and text messages for years as part of the marketing mix. Text — both short message service or SMS and multimedia messaging service or MMS — and email are still incredibly effective, but as technology and the regulatory environment continue to change, it’s always wise to review best practices.
Marketing