Franchise Resources | Franchise & Small Business News

IFA’s information hub provides resources designed to keep you informed on the latest franchise thought leadership.

Choose from a list of topics. Select curated content that explores what’s important to the franchise community - franchise and small business news, small business trends, advice from franchise experts, valuable insight and resources from IFA Toolkits, and engaging articles from IFA’s franchise magazine Franchising World.

Information Hub

New Year Requires United Effort to Challenges Facing Franchising

Those attacking the franchise model do not understand it, may not realize the ramifications of their approach. While the International Franchise Association, with the help of some franchisors and their franchisees, has done a tremendous job of fighting back these challenges so far, it can’t —and shouldn’t —carry the burden alone. Every franchisor and franchisee should be a part of this effort.

Government Relations

Podcasting as Content Marketing

Many brands are implementing content marketing as a way to generate new leads and customers. Cold calling is being replaced with leveraging the consumption of content and engaging prospective customers earlier in their buying process.
Marketing

We excel in Excellence

We represent excellence in franchising education and advocacy. We’re here to support your growth, connect our community, and protect our business model.  Advancing every aspect of franchising since 1960, IFA is the collective power of our membership.

About IFA

Knowledge is Power

© Copyright. All rights reserved.