Franchise Resources | Franchise & Small Business News

IFA’s information hub provides resources designed to keep you informed on the latest franchise thought leadership.

Choose from a list of topics. Select curated content that explores what’s important to the franchise community - franchise and small business news, small business trends, advice from franchise experts, valuable insight and resources from IFA Toolkits, and engaging articles from IFA’s franchise magazine Franchising World.

Information Hub

Marketing Tips for Winning With Millennials

Brands that create authentic, meaningful and unique interactions and experiences will have better odds of sustained success with millennials. Millennials account for more than 21 percent of consumer discretionary purchases.
Marketing

Customer Satisfaction Processes: Surveys and Reputation Management

Today, marketing technology tools offer the most effective ways to manage your brand’s reputation both nationally and at the local franchise level. If you’re not using a marketing technology tool, online reputation management can easily demand lots of time.
Operations & Training

Best Practices for Expanding Your Brand in a Region

Growing a brand throughout a region is not an easy task, especially for those with no previous business experience. It takes time and dedication, but when you have the right group of people working together with the same goal in mind, anything can be achieved.
Operations & Training

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We represent excellence in franchising education and advocacy. We’re here to support your growth, connect our community, and protect our business model.  Advancing every aspect of franchising since 1960, IFA is the collective power of our membership.

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