Franchise Resources | Franchise & Small Business News

IFA’s information hub provides resources designed to keep you informed on the latest franchise thought leadership.

Choose from a list of topics. Select curated content that explores what’s important to the franchise community - franchise and small business news, small business trends, advice from franchise experts, valuable insight and resources from IFA Toolkits, and engaging articles from IFA’s franchise magazine Franchising World.

Information Hub

Tracking: The Key to Digital Marketing Attribution

Customers see multiple marketing messages and have to be nurtured through several channels before they say “yes” and take advantage of marketing services. Marketers work hard to analyze and give credit to the channels that contributed to the customer journey through the path of purchase.
Marketing

Franchising for Peace

Social franchising seeks to apply a business structure to make the world better.
International

Franchises Brace for Economic Realities Following ‘Joint Employer’ Ruling

For more than a year, the franchise business community and thousands of independent contractors, retailers, and small business owners have feared the creation of a new “joint employer” standard by the U.S. National Labor Relations Board (NLRB). On Aug. 27, 2015, that nightmare became reality.
Government Relations

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We represent excellence in franchising education and advocacy. We’re here to support your growth, connect our community, and protect our business model.  Advancing every aspect of franchising since 1960, IFA is the collective power of our membership.

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