| Page 82 | International Franchise Association

Franchise Resources | Franchise & Small Business News

IFA’s information hub provides resources designed to keep you informed on the latest franchise thought leadership.

Choose from a list of topics. Select curated content that explores what’s important to the franchise community - franchise and small business news, small business trends, advice from franchise experts, valuable insight and resources from IFA Toolkits, and engaging articles from IFA’s franchise magazine Franchising World.

Information Hub

Franchising World Digital Edition 2017

IFA's Franchising World magazine digital edition listings for 2017.

Franchising World

Key Initiatives for IFA's Marketing and Innovation Committee

A new team of all-stars rebuilds FranTech and brings higher-quality, innovation-focused educational opportunities to franchise development, marketing and operations professionals.

Marketing

Developing Your Plan and Considering Its Impact

A successful market development plan should mean more units opened, more profits, and happiness for everyone. Working with others to develop proactive communications and satisfactory economic, intangible and relationship issues should help grow your

Franchise Development

4 Benefits of Facebook Live to Enhance Your Digital Marketing

Social media is a powerful tool for attracting and retaining quality franchisees. With Facebook Live you can give potential franchisees an inside look at your brand while telling your story in a unique, new way.

Marketing

Position or Perish: Positioning Your Brand to Thrive

To stay relevant, brands require constant tending. Successful brands continually evolve.

Marketing

The Benefits of Creating Apprenticeship Programs

According to the latest National Economic Impact of Franchising report from the International Franchise Association, U.S. franchises have been credited with creating 13.3 million jobs within the industry. Franchise companies should continue to grow in this forward direction to help employees, especially students, transition into long-term careers and assist in developing transferable skills.

Operations & Training