Virtual Event - EST,
United States
This virtual event will feature two days of informative keynote sessions and panel discussions focused on helping franchisees learn best practices in marketing, better understand how recent public policy and governmental changes affect their businesses, and more as they plan for revenue growth in 2021.
Erica Farage is SVP, Advocacy and Political Affairs for the International Franchise Association. Erica is responsible for elevating FRANPac, IFA’s political action committee which supports pro-business, pro-franchising candidates at the federal level as well as the association’s grassroots advocacy program, which creates relationships and serves as a bridge between IFA’s membership and elected officials on issues of importance to the franchise small business community.
Brian Schnell is passionate about franchising and product distribution and has devoted more than 30 years to finding practical and often creative solutions for clients. He represents franchisors with headquarters based across the United States and abroad. Brian is committed to focusing on what matters most and making a difference in working with franchisors on their challenges and opportunities.
Paul’s career with Wild Bird Unlimited has perfectly combined his love of birds, nature and people. Paul joined the WBU team as the first full time employee in 1989 shortly after graduating with his Master’s Degree in Biology/Ornithology from the University of North Dakota. Paul has more than two decades of experience in working with potential franchisees as they decide to join the WBU team and has managed all of the site selection/lease negotiation assistance for the WBU system.
Mary Mills brings a wide range of Marketing expertise and entrepreneur understanding to her role as Vice President of Marketing at College Hunks Hauling Junk & Moving. In her role as Vice President of Marketing at College Hunks Hauling Junk & Moving, she is responsible for developing comprehensive impactful programs that drive growth & revenues. Her focus is on driving leads to each franchise location while providing training, ongoing strategy and improved implementation across all channels.
Speaker: Alex Porter, CFE, CEO, Location3
Paul Pickett will discuss his thoughts on how franchise owners can take the lessons learned from 2020 and turn them into business wins in 2021.
Speaker: Paul Pickett, CFE, CDO, Wild Birds Unlimited
You don’t need a five-figure advertising budget to drive positive ROI in digital marketing. During this session, Google will discuss opportunities for franchise owners to drive increases in customers and revenue without breaking the bank.
Speaker: Google Team
The International Franchise Association was founded in 1960 and has been a key advocate for the franchising industry ever since. This session will highlight resources within the IFA that franchise owners can take advantage of to help their businesses achieve success.
Speaker: Erica Farage, VP, Political Affairs & Grassroots Advocacy, IFA
2020 has brought about a number of changes that impact the way franchise owners operate their businesses and engage with customers. This session will highlight key changes in public policy and legal compliance that all business owners and franchisees need to consider going forward.
Speaker: Brian Schnell, CFE, Partner & Chair of Franchise Practice, Faegre Drinker Biddle & Reath LLC
Speaker: Rishiraj Chowdhury, Head of Agency, Google
Speaker: Jennifer Brandeen, Chief Revenue Officer, IFA
Let’s hear from our peers. This panel discussion features multiple franchisees and business owners sharing their stories of success, challenges faced and lessons learned from 2020.
Moderator: IFA Franchisee Forum
Panelists: Franchisees Guests
Google My Business is a digital storefront for franchise owners. This session will discuss how you can make the most of your GMB profiles and highlight how a robust local search program can drive real revenue for your business.
Speaker: Google Team
Your team and your employees are often the greatest asset of your franchise. This session will discuss how you can create a more inclusive workplace, and more opportunities for your business to grow and positively impact your community.
As a franchisee and business owner, becoming a member of the International Franchise Association offers you a wealth of benefits, resources and opportunities to help you grow your business. Learn more about membership from the IFA’s Franchisee Forum Team.
Speaker: IFA Franchisee Forum Team
Speaker: Alex Porter, CFE, CEO, Location3
Paul Pickett will discuss his thoughts on how franchise owners can take the lessons learned from 2020 and turn them into business wins in 2021.
Speaker: Paul Pickett, CFE, CDO, Wild Birds Unlimited
You don’t need a five-figure advertising budget to drive positive ROI in digital marketing. During this session, Google will discuss opportunities for franchise owners to drive increases in customers and revenue without breaking the bank.
Speaker: Google Team
The International Franchise Association was founded in 1960 and has been a key advocate for the franchising industry ever since. This session will highlight resources within the IFA that franchise owners can take advantage of to help their businesses achieve success.
Speaker: Erica Farage, VP, Political Affairs & Grassroots Advocacy, IFA
2020 has brought about a number of changes that impact the way franchise owners operate their businesses and engage with customers. This session will highlight key changes in public policy and legal compliance that all business owners and franchisees need to consider going forward.
Speaker: Brian Schnell, CFE, Partner & Chair of Franchise Practice, Faegre Drinker Biddle & Reath LLC
Speaker: Rishiraj Chowdhury, Head of Agency, Google
Speaker: Jennifer Brandeen, Chief Revenue Officer, IFA
Let’s hear from our peers. This panel discussion features multiple franchisees and business owners sharing their stories of success, challenges faced and lessons learned from 2020.
Moderator: IFA Franchisee Forum
Panelists: Franchisees Guests
Google My Business is a digital storefront for franchise owners. This session will discuss how you can make the most of your GMB profiles and highlight how a robust local search program can drive real revenue for your business.
Speaker: Google Team
Your team and your employees are often the greatest asset of your franchise. This session will discuss how you can create a more inclusive workplace, and more opportunities for your business to grow and positively impact your community.
As a franchisee and business owner, becoming a member of the International Franchise Association offers you a wealth of benefits, resources and opportunities to help you grow your business. Learn more about membership from the IFA’s Franchisee Forum Team.
Speaker: IFA Franchisee Forum Team
To contact the IFA Conferences Department, please email
[email protected] or call 202-662-0763.