franchise operations conference

Franchise Operations Conference

Franchise success is driven by a strong model, unit-level economics and successful units. Successful units are built on sound operations and training.
CFE Credits Available
Yes
|

600 Carondelet St
New Orleans, LA 70130
United States

operational excellence for sustained growth

Trainers and Field Staff, Operations Managers, VPs of Operations are encouraged to attend; everyone on your operations team has something to learn from these sessions! NOTE: Suppliers may only attend this conference if sponsoring.

Agenda

Sessions include panel discussions, networking, roundtables and team exercises with tangible solutions that you can take back to your system.
WEDNESDAY, SEPTEMBER 25

 

Session Title
Registration Desk Open
Time Start
01:30 pm
Time End
05:30 pm
Session Title
Welcome and Opening General Session
Session Summary

Using Key Performance Indicators to Help Your Franchisees Thrive

Key Performance Indicators (KPI’s) can be the catalyst to leading your franchisees to success and ensure that you are always aligned with them in the areas that are most important to every business owner – running a profitable business that meets their personal and professional objectives. In this session, we explore measuring the right things, creating an open and trusting environment for sharing and reviewing the data and aligning the data with individual business plans created by your franchisees and supported by your team. When done well and correctly, these practices lead to vibrant and sustained growth for your system and overwhelmingly happy franchisees.

Speaker: Mike Stone, President & CEO, CertaPro Painters

Time Start
02:15 pm
Time End
03:10 pm
Session Title
Case Study Exercise
Session Summary

Franchisee business challenges are shared. Roundtables identify the issues, what needs to be done to help the franchisee right the ship and then a majority of the discussion is around HOW to get it all done.

Tables come back to share proposed solutions as a large group, then representatives from the brands discuss what they actually did, the outcome and learnings.

Speaker: Mike Stone, President & CEO, CertaPro Painters

Time Start
03:10 pm
Time End
02:30 pm
Session Title
Networking Break
Time Start
04:30 pm
Time End
04:45 pm
Session Title
Problem-Solving Roundtables
Session Summary

This group activity adds value to every attendee by connecting them with seasoned franchising and operations experts (“mentors”) in a problem-solving setting. Come prepared with a specific problem in your field you would like to find an innovative solution for. After a brief introduction, the mentor asks participants what their specific problem is and other attendees at the table can offer relevant feedback and ideas based on experience.

Attendees have the opportunity to sit at another table in the second session of roundtables on Thursday.

Time Start
04:45 pm
Time End
05:45 pm
Session Title
Happy Hour
Session Summary

Join fellow conference attendees at an informal networking happy hour at a local restaurant/bar. You won’t want to miss out!

Time Start
06:15 pm
Time End
07:15 pm
THURSDAY, SEPTEMBER 26

 

Session Title
Registration Desk Open with Continental Breakfast
Time Start
08:00 am
Time End
05:00 pm
Session Title
General Session
Session Summary

The Power of Information in Franchisee Engagement: Using Data to Drive Revenue and Growth in your Franchise System

While most franchisors see promise in making data-driven decisions, few are able to develop their data programs to their full potential. Making evidence-based decisions and being transparent to franchisees is key to driving revenue in a fast-paced and ever-changing world.

In this in-depth session you, learn what data to collect, why, and how to get your franchisees to take action. Learn what a field visit looks like when information is in-hand, how to develop an open communication channel with franchisees, and most importantly, engaging in an open and honest relationship with your franchisees to help achieve the growth in their business and your franchise system. This is a great session for field teams and their management.

Moderator: Dean Hatzitheodosiou, CFE, Senior Director, Sales & Business Development, FranchiseBlast
Speakers: Reginald Coachman, CFE, VP, Operations, Cinnabon; Amy Perkins, CFE, Senior Business Consultant, Ben & Jerry's

Time Start
08:30 am
Time End
09:15 am
Session Title
Developing Emotional Intelligence - Communicating Effectively with your Franchisees
Session Summary

It’s not always about the spreadsheet and data. Emotional intelligence (EI) and Emotional Intelligence Quotient (EQ) are terms that deal with individuals’ capability to recognize their own emotions and those of others. In the franchise sector it helps field staff, trainers and others in operations discern between different feelings and label them appropriately, then use that emotional information to connect, guide thinking and behavior and manage and/or adjust emotions to achieve one’s goals. 

In this session we look at:
•    Identifying the EQ traits in staff and franchisees.
•    How it can be used for better relationship management within the franchise system.
•    How it can be applied to the customer experience.
•    How EQ can boost results.

Moderator: Mary Ann O’Connell, CFE, President, FranWise®
Speakers: Clarissa Bradstock, CEO, Any Test Franchising, Inc.; Kelly Crompvoets, VP, Franchise Relations, Home Franchise Concepts, Inc.; Marianne Murphy, CFE, VP, Brand Experience, Floor Coverings International

Time Start
09:30 am
Time End
10:30 am
Session Title
Unit-Level Economics Deep Dive
Session Summary

Okay, you have figured out your Bench Marks (BM) and Key Performance Indicators (KPI’s)- now what do you do? Having these measurements increase the opportunities to make data-driven decisions, both at the corporate level and the unit-level. In this session, we discuss planning and executing the next phase(s) such as operational culture, unit level engagement, use of technology, intellectual capital and a path to unit-level economics DNA.

Moderator: Dan Steward, President & CEO, Pillar To Post Inc.

Speakers: Amy Moore, CFE, Director, Retail Operations, Wild Birds Unlimited, Inc.; Jeff Sholdice, VP, Finance and Internal Operations, Pillar to Post; Terri Zimmer, Staff VP, Western US and South Central Region, FirstLight Home Care

Time Start
09:30 am
Time End
10:30 am
Session Title
Networking Break
Time Start
10:30 am
Time End
10:45 am
Session Title
Developing Emotional Intelligence – Communicating Effectively with your Franchisees
Session Summary

It’s not always about the spreadsheet and data. Emotional intelligence (EI) and Emotional Intelligence Quotient (EQ) are terms that deal with individuals’ capability to recognize their own emotions and those of others. In the franchise sector it helps field staff, trainers and others in operations discern between different feelings and label them appropriately, then use that emotional information to connect, guide thinking and behavior and manage and/or adjust emotions to achieve one’s goals. 

In this session we look at:
•    Identifying the EQ traits in staff and franchisees.
•    How it can be used for better relationship management within the franchise system.
•    How it can be applied to the customer experience.
•    How EQ can boost results.

Moderator: Mary Ann O’Connell, CFE, President, FranWise®
Speakers: Clarissa Bradstock, CEO, Any Test Franchising, Inc.; Kelly Crompvoets, VP, Franchise Relations, Home Franchise Concepts, Inc.; Marianne Murphy, CFE, VP, Brand Experience, Floor Coverings International

Time Start
10:45 am
Time End
11:45 am
Session Title
Unit-Level Economics Deep Dive
Session Summary

Okay, you have figured out your Bench Marks (BM) and Key Performance Indicators (KPI’s)- now what do you do? Having these measurements increase the opportunities to make data-driven decisions, both at the corporate level and the unit-level. In this session, we discuss planning and executing the next phase(s) such as operational culture, unit level engagement, use of technology, intellectual capital and a path to unit-level economics DNA.

Moderator: Dan Steward, President & CEO, Pillar To Post Inc.

Speakers: Amy Moore, CFE, Director, Retail Operations, Wild Birds Unlimited, Inc.; Jeff Sholdice, VP, Finance and Internal Operations, Pillar to Post; Terri Zimmer, Staff VP, Western US and South Central Region, FirstLight Home Care

Time Start
10:45 am
Time End
11:45 am
Session Title
Boxed Luncheon with Problem-Solving Roundtables
Session Summary

This group activity operates the same as the Wednesday session of roundtables. These roundtables add value to every attendee by connecting them with seasoned franchising and operations experts (“mentors”) in a problem-solving setting. Come prepared with a specific problem in your field you would like to find an innovative solution for. After a brief introduction, the mentor asks participants what their specific problem is and other attendees at the table can offer relevant feedback and ideas based on experience.

Time Start
11:45 am
Time End
01:00 pm
Session Title
Implementing New System Standards and Compliance Programs to Improve Performance and Protect the Brand
Session Summary

Implementing new brand standards and obtaining buyin and compliance with these standards is always challenging. In this session, we explore ways to:

Establish or re-establish new brand standards that are accepted by the franchise system.
How to obtain franchisee support and commitment to these standards.
Implement compliance programs in a way that supports your franchise relationships.
Implementation options to address franchise owners that are reluctant to get on board with your new system standards.
Speakers: Nancy Bigley, CFE, COO, Painting with a Twist, LLC; Joe Lewis, President & CEO, Painting with a Twist, LLC; Michael Seid, CFE, Managing Director, MSA Worldwide; Brad West, EVP, Operations, Noodles & Company

Time Start
01:15 pm
Time End
02:15 pm
Session Title
Meet Your Franchisees Where They Are - Training, Coaching and Professional Development During the Stages of Your Franchisees Life-cycle
Session Summary

Think your current training and coaching matches your franchisees’ business life-cycle? This session inspires you to think again and think differently. From startup to maturity and finally exiting their business, your franchisees’ needs change as their business evolves. Each phase presents new situations that require customized training and professional development. By recognizing how to meet them where they are, you increase the effectiveness of your franchise system in every phase of their journey.

Moderator: Pat Perkinson, COO, Wild Birds Unlimited, Inc.
Speakers: Kathleen Kuhn, CFE, President & CEO, Master Home Services, LLC; Brett Shraiar, Director, Operations, FlyFoe; Business Development Manager, MaidPro Franchise Corporation

Time Start
01:15 pm
Time End
02:15 pm
Session Title
Networking Break
Time Start
02:15 pm
Time End
02:30 pm
Session Title
Implementing New System Standards and Compliance Programs to Improve Performance and Protect the Brand
Session Summary

Implementing new brand standards and obtaining buyin and compliance with these standards is always challenging. In this session, we explore ways to:

Establish or re-establish new brand standards that are accepted by the franchise system.
How to obtain franchisee support and commitment to these standards.
Implement compliance programs in a way that supports your franchise relationships.
Implementation options to address franchise owners that are reluctant to get on board with your new system standards.
Speakers: Nancy Bigley, CFE, COO, Painting with a Twist, LLC; Joe Lewis, President & CEO, Painting with a Twist, LLC; Michael Seid, CFE, Managing Director, MSA Worldwide; Brad West, EVP, Operations, Noodles & Company

Time Start
02:30 pm
Time End
03:30 pm
Session Title
Meet Your Franchisees Where They Are - Training, Coaching and Professional Development During the Stages of Your Franchisees Life-cycle
Session Summary

Think your current training and coaching matches your franchisees’ business life-cycle? This session inspires you to think again and think differently. From startup to maturity and finally exiting their business, your franchisees’ needs change as their business evolves. Each phase presents new situations that require customized training and professional development. By recognizing how to meet them where they are, you increase the effectiveness of your franchise system in every phase of their journey.

Moderator: Pat Perkinson, COO, Wild Birds Unlimited, Inc.
Speakers: Kathleen Kuhn, CFE, President & CEO, Master Home Services, LLC; Brett Shraiar, Director, Operations, FlyFoe; Business Development Manager, MaidPro Franchise Corporation

Time Start
02:30 pm
Time End
03:30 pm
Session Title
Closing General Session and Conference Wrap-Up
Session Summary

Field Support – “That’s a BIG Ole Important Role!”

When you work in field support sometimes you are the eyes and ears of the franchisor. Other times, you are the go-to person for the franchisee. You are a critical link to a healthy and prosperous franchisor/franchisee relationship. This a delicate balancing act, but you know that already. 

As the go-to person for the franchisee, you are their business coach, their consultant. This function carries a lot of weight for all parties- the franchisee, franchisor and yourself. How do make sure you excel at it? 

In this session we:
Explore how you move to or enhance your role as a “Trusted Advisor.”
Review how to create effective visits – Are they in person? Leveraging technology? What do they look like? 
Moderator: Cordell Riley, CFE, President, Tortal Training
Speakers: Robert Brown, CFE, Director, Franchise Operations, Huddle House, Inc.; Stacy Eley, VP, Operations, My Salon Suite; Bryan Lively, VP, Operations, Goldfish Swim School Franchising, LLC; Tony Macaluso, Owner, FYZICAL New Orleans

Time Start
03:45 pm
Time End
05:00 pm
Session Title
Conference Adjourns
Time Start
05:00 pm
WEDNESDAY, SEPTEMBER 25

 

Session Title
Registration Desk Open
Time Start
01:30 pm
Time End
05:30 pm
Session Title
Welcome and Opening General Session
Session Summary

Using Key Performance Indicators to Help Your Franchisees Thrive

Key Performance Indicators (KPI’s) can be the catalyst to leading your franchisees to success and ensure that you are always aligned with them in the areas that are most important to every business owner – running a profitable business that meets their personal and professional objectives. In this session, we explore measuring the right things, creating an open and trusting environment for sharing and reviewing the data and aligning the data with individual business plans created by your franchisees and supported by your team. When done well and correctly, these practices lead to vibrant and sustained growth for your system and overwhelmingly happy franchisees.

Speaker: Mike Stone, President & CEO, CertaPro Painters

Time Start
02:15 pm
Time End
03:10 pm
Session Title
Case Study Exercise
Session Summary

Franchisee business challenges are shared. Roundtables identify the issues, what needs to be done to help the franchisee right the ship and then a majority of the discussion is around HOW to get it all done.

Tables come back to share proposed solutions as a large group, then representatives from the brands discuss what they actually did, the outcome and learnings.

Speaker: Mike Stone, President & CEO, CertaPro Painters

Time Start
03:10 pm
Time End
02:30 pm
Session Title
Networking Break
Time Start
04:30 pm
Time End
04:45 pm
Session Title
Problem-Solving Roundtables
Session Summary

This group activity adds value to every attendee by connecting them with seasoned franchising and operations experts (“mentors”) in a problem-solving setting. Come prepared with a specific problem in your field you would like to find an innovative solution for. After a brief introduction, the mentor asks participants what their specific problem is and other attendees at the table can offer relevant feedback and ideas based on experience.

Attendees have the opportunity to sit at another table in the second session of roundtables on Thursday.

Time Start
04:45 pm
Time End
05:45 pm
Session Title
Happy Hour
Session Summary

Join fellow conference attendees at an informal networking happy hour at a local restaurant/bar. You won’t want to miss out!

Time Start
06:15 pm
Time End
07:15 pm
THURSDAY, SEPTEMBER 26

 

Session Title
Registration Desk Open with Continental Breakfast
Time Start
08:00 am
Time End
05:00 pm
Session Title
General Session
Session Summary

The Power of Information in Franchisee Engagement: Using Data to Drive Revenue and Growth in your Franchise System

While most franchisors see promise in making data-driven decisions, few are able to develop their data programs to their full potential. Making evidence-based decisions and being transparent to franchisees is key to driving revenue in a fast-paced and ever-changing world.

In this in-depth session you, learn what data to collect, why, and how to get your franchisees to take action. Learn what a field visit looks like when information is in-hand, how to develop an open communication channel with franchisees, and most importantly, engaging in an open and honest relationship with your franchisees to help achieve the growth in their business and your franchise system. This is a great session for field teams and their management.

Moderator: Dean Hatzitheodosiou, CFE, Senior Director, Sales & Business Development, FranchiseBlast
Speakers: Reginald Coachman, CFE, VP, Operations, Cinnabon; Amy Perkins, CFE, Senior Business Consultant, Ben & Jerry's

Time Start
08:30 am
Time End
09:15 am
Session Title
Developing Emotional Intelligence - Communicating Effectively with your Franchisees
Session Summary

It’s not always about the spreadsheet and data. Emotional intelligence (EI) and Emotional Intelligence Quotient (EQ) are terms that deal with individuals’ capability to recognize their own emotions and those of others. In the franchise sector it helps field staff, trainers and others in operations discern between different feelings and label them appropriately, then use that emotional information to connect, guide thinking and behavior and manage and/or adjust emotions to achieve one’s goals. 

In this session we look at:
•    Identifying the EQ traits in staff and franchisees.
•    How it can be used for better relationship management within the franchise system.
•    How it can be applied to the customer experience.
•    How EQ can boost results.

Moderator: Mary Ann O’Connell, CFE, President, FranWise®
Speakers: Clarissa Bradstock, CEO, Any Test Franchising, Inc.; Kelly Crompvoets, VP, Franchise Relations, Home Franchise Concepts, Inc.; Marianne Murphy, CFE, VP, Brand Experience, Floor Coverings International

Time Start
09:30 am
Time End
10:30 am
Session Title
Unit-Level Economics Deep Dive
Session Summary

Okay, you have figured out your Bench Marks (BM) and Key Performance Indicators (KPI’s)- now what do you do? Having these measurements increase the opportunities to make data-driven decisions, both at the corporate level and the unit-level. In this session, we discuss planning and executing the next phase(s) such as operational culture, unit level engagement, use of technology, intellectual capital and a path to unit-level economics DNA.

Moderator: Dan Steward, President & CEO, Pillar To Post Inc.

Speakers: Amy Moore, CFE, Director, Retail Operations, Wild Birds Unlimited, Inc.; Jeff Sholdice, VP, Finance and Internal Operations, Pillar to Post; Terri Zimmer, Staff VP, Western US and South Central Region, FirstLight Home Care

Time Start
09:30 am
Time End
10:30 am
Session Title
Networking Break
Time Start
10:30 am
Time End
10:45 am
Session Title
Developing Emotional Intelligence – Communicating Effectively with your Franchisees
Session Summary

It’s not always about the spreadsheet and data. Emotional intelligence (EI) and Emotional Intelligence Quotient (EQ) are terms that deal with individuals’ capability to recognize their own emotions and those of others. In the franchise sector it helps field staff, trainers and others in operations discern between different feelings and label them appropriately, then use that emotional information to connect, guide thinking and behavior and manage and/or adjust emotions to achieve one’s goals. 

In this session we look at:
•    Identifying the EQ traits in staff and franchisees.
•    How it can be used for better relationship management within the franchise system.
•    How it can be applied to the customer experience.
•    How EQ can boost results.

Moderator: Mary Ann O’Connell, CFE, President, FranWise®
Speakers: Clarissa Bradstock, CEO, Any Test Franchising, Inc.; Kelly Crompvoets, VP, Franchise Relations, Home Franchise Concepts, Inc.; Marianne Murphy, CFE, VP, Brand Experience, Floor Coverings International

Time Start
10:45 am
Time End
11:45 am
Session Title
Unit-Level Economics Deep Dive
Session Summary

Okay, you have figured out your Bench Marks (BM) and Key Performance Indicators (KPI’s)- now what do you do? Having these measurements increase the opportunities to make data-driven decisions, both at the corporate level and the unit-level. In this session, we discuss planning and executing the next phase(s) such as operational culture, unit level engagement, use of technology, intellectual capital and a path to unit-level economics DNA.

Moderator: Dan Steward, President & CEO, Pillar To Post Inc.

Speakers: Amy Moore, CFE, Director, Retail Operations, Wild Birds Unlimited, Inc.; Jeff Sholdice, VP, Finance and Internal Operations, Pillar to Post; Terri Zimmer, Staff VP, Western US and South Central Region, FirstLight Home Care

Time Start
10:45 am
Time End
11:45 am
Session Title
Boxed Luncheon with Problem-Solving Roundtables
Session Summary

This group activity operates the same as the Wednesday session of roundtables. These roundtables add value to every attendee by connecting them with seasoned franchising and operations experts (“mentors”) in a problem-solving setting. Come prepared with a specific problem in your field you would like to find an innovative solution for. After a brief introduction, the mentor asks participants what their specific problem is and other attendees at the table can offer relevant feedback and ideas based on experience.

Time Start
11:45 am
Time End
01:00 pm
Session Title
Implementing New System Standards and Compliance Programs to Improve Performance and Protect the Brand
Session Summary

Implementing new brand standards and obtaining buyin and compliance with these standards is always challenging. In this session, we explore ways to:

Establish or re-establish new brand standards that are accepted by the franchise system.
How to obtain franchisee support and commitment to these standards.
Implement compliance programs in a way that supports your franchise relationships.
Implementation options to address franchise owners that are reluctant to get on board with your new system standards.
Speakers: Nancy Bigley, CFE, COO, Painting with a Twist, LLC; Joe Lewis, President & CEO, Painting with a Twist, LLC; Michael Seid, CFE, Managing Director, MSA Worldwide; Brad West, EVP, Operations, Noodles & Company

Time Start
01:15 pm
Time End
02:15 pm
Session Title
Meet Your Franchisees Where They Are - Training, Coaching and Professional Development During the Stages of Your Franchisees Life-cycle
Session Summary

Think your current training and coaching matches your franchisees’ business life-cycle? This session inspires you to think again and think differently. From startup to maturity and finally exiting their business, your franchisees’ needs change as their business evolves. Each phase presents new situations that require customized training and professional development. By recognizing how to meet them where they are, you increase the effectiveness of your franchise system in every phase of their journey.

Moderator: Pat Perkinson, COO, Wild Birds Unlimited, Inc.
Speakers: Kathleen Kuhn, CFE, President & CEO, Master Home Services, LLC; Brett Shraiar, Director, Operations, FlyFoe; Business Development Manager, MaidPro Franchise Corporation

Time Start
01:15 pm
Time End
02:15 pm
Session Title
Networking Break
Time Start
02:15 pm
Time End
02:30 pm
Session Title
Implementing New System Standards and Compliance Programs to Improve Performance and Protect the Brand
Session Summary

Implementing new brand standards and obtaining buyin and compliance with these standards is always challenging. In this session, we explore ways to:

Establish or re-establish new brand standards that are accepted by the franchise system.
How to obtain franchisee support and commitment to these standards.
Implement compliance programs in a way that supports your franchise relationships.
Implementation options to address franchise owners that are reluctant to get on board with your new system standards.
Speakers: Nancy Bigley, CFE, COO, Painting with a Twist, LLC; Joe Lewis, President & CEO, Painting with a Twist, LLC; Michael Seid, CFE, Managing Director, MSA Worldwide; Brad West, EVP, Operations, Noodles & Company

Time Start
02:30 pm
Time End
03:30 pm
Session Title
Meet Your Franchisees Where They Are - Training, Coaching and Professional Development During the Stages of Your Franchisees Life-cycle
Session Summary

Think your current training and coaching matches your franchisees’ business life-cycle? This session inspires you to think again and think differently. From startup to maturity and finally exiting their business, your franchisees’ needs change as their business evolves. Each phase presents new situations that require customized training and professional development. By recognizing how to meet them where they are, you increase the effectiveness of your franchise system in every phase of their journey.

Moderator: Pat Perkinson, COO, Wild Birds Unlimited, Inc.
Speakers: Kathleen Kuhn, CFE, President & CEO, Master Home Services, LLC; Brett Shraiar, Director, Operations, FlyFoe; Business Development Manager, MaidPro Franchise Corporation

Time Start
02:30 pm
Time End
03:30 pm
Session Title
Closing General Session and Conference Wrap-Up
Session Summary

Field Support – “That’s a BIG Ole Important Role!”

When you work in field support sometimes you are the eyes and ears of the franchisor. Other times, you are the go-to person for the franchisee. You are a critical link to a healthy and prosperous franchisor/franchisee relationship. This a delicate balancing act, but you know that already. 

As the go-to person for the franchisee, you are their business coach, their consultant. This function carries a lot of weight for all parties- the franchisee, franchisor and yourself. How do make sure you excel at it? 

In this session we:
Explore how you move to or enhance your role as a “Trusted Advisor.”
Review how to create effective visits – Are they in person? Leveraging technology? What do they look like? 
Moderator: Cordell Riley, CFE, President, Tortal Training
Speakers: Robert Brown, CFE, Director, Franchise Operations, Huddle House, Inc.; Stacy Eley, VP, Operations, My Salon Suite; Bryan Lively, VP, Operations, Goldfish Swim School Franchising, LLC; Tony Macaluso, Owner, FYZICAL New Orleans

Time Start
03:45 pm
Time End
05:00 pm
Session Title
Conference Adjourns
Time Start
05:00 pm
IFA Member Franchisor or Franchisee
425
$
Register
2+ Members From Same Company (when all attendees register together)
375
$
Register
Non-Member Franchisor or Franchisee
925
$
Register

Location & Travel

The 2019 Franchise Operations Conference will be held at the ACE Hotel New Orleans. The deadline for making a reservation at the ACE within the IFA block, has now passed; Reservations will now be accepted on a space availability basis. If you are in need of a room, please call 504-941-9191 to book!

FAQs

To contact the IFA Conferences Department, please email [email protected] or call 202-662-0763.

Please note: this program is for franchisors and franchisees only. Only supplier members who are sponsoring the event are able to attend. For information on sponsorship opportunities, please contact Lynette James at [email protected] or 202-662-0782.

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