Navigating your marketing strategy through COVID-19

With concerns around COVID-19 growing and social distancing becoming more important than ever, it’s a critical time for businesses everywhere. With so much unknown, your multi-location business must be communicating effectively and efficiently with customers. An open line of communication will give your customers a sense of reassurance during these troubling times.

Franchises and other multi-location enterprises support the national GDP and local economies by creating billions of dollars in products, services, and local jobs. We are proud to have dedicated all of our passion and ingenuity to helping these brands connect with their local audiences to drive more success to their store owners and communities. We have outlined some best practices to navigate your business through this epidemic.

Don't be Tone Deaf: Ensuring that your multi-location business doesn’t come across as tone-deaf during this pandemic is critical. It’s also important to problem-solve during this time period. If you’re able to problem-solve for your consumers today, you will earn their trust for the future.

Communicate with Consumers: If your business does have to close its doors or modify its hours, be sure that your consumers are aware of this change. The last thing you want to do is create more confusion for your consumers right now.

Create a Co-op: Once you have created a co-op with local businesses, you can begin online conversations with consumers. You can ask them what they need during this tough period of time, and also explain to them the struggles that local businesses are facing.

Lead with Empathy: Show that your brand or company is empathetic, not because it’s a strategy, but because it’s a core value. If consumers know that you genuinely care about their well-being, they will develop trust and loyalty to your business.

Now that you have some suggestions that you can use to continue your effective communications with your consumers, it’s time to get started. At SOCi, we also understand that this is a scary time for your business. We’re here to help.

Sponsored content provided by SOCI, Inc.