How Purchase Green - Southern Colorado Won Franchise of the Year

Sponsored content by Purchase Green.

Purchase Green Southern Colorado (PG SoCO), owned and operated by Jim Gosselin and Ryan Roberts, first opened in June 2020 and has since won the hearts of residents and business owners by delivering high-quality products with high-quality customer care! It is their commitment to excellence and keeping customers informed that has established their two Colorado stores as the local authority in all things artificial grass. In recognition of their efforts and success, Purchase Green awarded them with Franchise of the Year 2023. Here is how they set themselves apart.

Lead Management. Historically, Purchase Green has placed particular emphasis on the importance of timely and effective lead management. In 2023, PG SoCO embraced this mentality and perfectly embodied it in their operations. Such as fielding incoming phone calls within the first three rings, utilizing our CRM system to track tasks and detailed notes, and conducting at least 4 follow-up attempts with new leads. Although, where the SoCO team really knocked it out of the park, was contacting their new customer inquiries in less than 24 hours, which they did with 100% percent of their leads. This level of proactivity frequently meant the difference between winning the sale and losing the opportunity to a responsive competitor.

Pro Training Workshops. PG SoCO understood the value of partnership with local Pros and business owners, nurturing their relationships with thoughtfulness and intention. PG SoCO frequently invited contractors, landscapers, architects, and suppliers to their warehouses for luncheons. They also offered free training material and in-person workshops to assist professionals seeking to break into the industry, or further hone their craft. The knowledge they were able to impart and the rapport they built with industry Pros established them as the authoritative voice and source for all things turf. As a result, their reputation and business flourished as customers kept returning to their store.

In short, Purchase Green Southern Colorado embraced the PG brand culture of prioritizing knowledge and relationships, as well as establishing a sense trust and loyalty with their customer base. Purchase Green is proud of the Southern Colorado team and honored to have them as part of our family.

Watch their full interview here: https://youtu.be/x2mi1bftz0o?feature=shared