FranBlog

By and For the Franchise Community

Our FranBlog includes the best of franchise success stories from around the world. These personal accounts help you learn directly from the collective experiences of IFA’s franchise community.     

Choose from a list of topics and read personal stories of challenge and success.  Pick up helpful tips on franchising.  Get marketing ideas for small business.  Explore and discover the franchise community from within the franchise community.

FranBlog

The Importance of Brand Agility and Adaptability in Times of Change and Uncertainty

COVID-19’s effect likely to surpass both the 2007-2008 financial crisis and the economic impact related to the 9-11 terrorist attacks. Brands and industries, in many cases, were caught unprepared for the “stay at home” orders, supply chain and labor issues, and other impacts brought on rapidly by the pandemic.
May 18, 2020
Exclusive Insights

It's Time to Pivot

As an increasing number of Americans are asked to shelter in place, franchises need to create new ways to reach their customers.
May 14, 2020
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We excel in Excellence

We represent excellence in franchising education and advocacy. We’re here to support your growth, connect our community, and protect our business model.  Advancing every aspect of franchising since 1960, IFA is the collective power of our membership.

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