Digital Marketing Franchises Poised to Conquer COVID-19

When the pandemic first hit the country in March 2020, business owners of all sizes had to quickly pivot  their business development structures and models. With traditional marketing tactics like out-of-home or event marketing suffering, digital marketing franchises saw a heavy shift toward their model as more consumers shopped from their computers at home than ever before in 2020.  

According to Forbes, total online spending in May 2020 hit $82.5 billion, up 77% year-over-year from $18.9 billion in 2019, while another study found that internet use rose 70% from 2019. These growth figures represent the perfect storm for digital marketing franchises, and sales and revenue has been increasing apace.  

For the digital marketing industry as a whole, Expert Market Research found that the global digital marketing industry reached nearly US$305 billion in value for 2020, and projects that the industry will grow at a CAGR of 17.6% between 2021 and 2026 to a value of nearly US$807 billion by 2026. North America, the leading regional market, is expected to dominate the industry’s ad spending during that period by contributing between 38% to 42% of the total digital marketing expenditure.  

With those strong tailwinds, its never been a better time to buy a digital marketing franchise. Here are two companies well-positioned to capitalize on digital marketing’s rising tide. 

WSI Digital 

Based in Toronto, Canada, WSI Digital has the world’s largest network of Digital Marketing Consultants spread across 80 countries across the world since the mid-1990s. WSI has helped small and medium-sized businesses increase revenue and expand markets through services such as social media, SEO, PPC, web design, email and content marketing. WSI is listed as one of the Top 100 Global Franchises by Franchise Direct and was recognized as a Top Franchise Brand by Entrepreneur magazine. To learn about a marketing franchise opportunity with WSI Digital, click here. 

AlphaGraphics 

Founded in 1970, AlphaGraphics now has over 270 locations across six countries. They offer a wide range of services like web design, mobile app design, SEO, and mobile marketing. In 2019 they were recognized in Entrepreneur Annual 500, Franchise Times Top 200, and Entrepreneur Magazine’s Top Global Franchises. To find out more about a marketing franchise opportunity with AlphaGraphics, click here. 

If you’re looking for a digital marketing supplier for your franchise, click here.