5 Things You Want from Your Marketing Agency

Sponsored content by Strategic America.

In a market that’s more competitive than ever, knowing when and where to place your franchise’s marketing dollars is just as important as your total budget. You need targeted investment driven by local strategy. Otherwise, you may not have everything you need to secure new leads or expand on those already in place. With planning for 2025 well underway, now’s the perfect time to ask yourself:

Is this the level of service I’m getting from my current marketing agency?

If so, great! That’s the level of service you want. Today’s marketing professionals should offer the expertise to find new opportunities as well as the resources to seize them. Maybe it’s breaking into new markets or balancing a national campaign with local flair, but no matter what your goals are, you want partners ready to adapt so those goals are always in sight.

With more than 45 years of experience working with franchises like yours, Strategic America knows exactly what you should expect from your marketing partner:

Are they a full-service agency? Specializing is one thing, but the right partners can offer a master-of-all-trades approach. You want a team with expertise in every step of the consumer’s journey.
Are they proactive? Staying on top of marketing trends means trying to start a few of your own. Your marketing should know what’s energizing local markets before bringing ideas that turn trends and viral moments into momentum.
Do they have the right creative talent? From local print ads to multimedia productions, you want vibrant creative that captures a customer’s imagination.
Are they working with the latest digital tools? The power of SEO and AI technology gives agencies more data than ever on what consumers want. Good agencies know how to find information, but the best agencies know how to apply it.
Is your relationship built on transparency? Effective, long-lasting partnerships are built on mutual trust and respect, not marketing smoke and mirrors.

So, is your current agency rising to the occasion? Or are they on autopilot, content with the status quo? Maybe a comparison would help. Strategic America is offering a limited number of free, no-obligation marketing audits to help you assess your current strategy and opportunities, so consider reaching out if you want to know how much potential is still up for grabs. Visit https://www.strategicamerica.com/franchise-solutions/ to schedule a time to connect.