Sponsored content by ActiveCampaign.

The unique challenges and opportunities of franchise marketing make this industry unlike any other in terms of marketing approach, strategies, tools, and business needs. This study collected data from more than 250 industry professionals with the purpose of highlighting the experience of franchise marketers and the methods they’re using to drive success for their networks and individual locations.

The responses and insights from hundreds of franchise marketers, managers, and executives shine a much-needed light on the root challenges affecting franchise marketing success. While many of the findings highlight well-known obstacles every marketing team faces, some surprising results may help you fine-tune your marketing strategies and deliver better results with less frustration.

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