Steve White has been leading the PuroClean brand since September of 2013. He is a franchise executive with experience in concepts from fast food to business services franchise organizations. He has been involved in every level of franchise organizations, big and small, including ownership. His strengths are in executive leadership, building successful teams, growth, turnaround of under-performing organizations, marketing, and franchise sales.

He is a very involved leader with a demonstrated record of accomplishing goals and delivering value to franchise owners by building great teams and developing great people. He has radically changed failing organizations and improved already good organizations through his passionate leadership.