Carol Radigan serves as the Director of Marketing for the International Franchise Association.

She has over 20 years marketing experience with customer acquisition, branding, and loyalty programs across the hospitality and media industries; and a proven track record executing impactful go-to-market strategies.

As the Marketing Director at the International Franchise Association, Carol leads the team focusing on digital, email, and social channels to drive membership, engagement, and awareness. She leverages her extensive marketing experience to lead initiatives that enhance the association's reach and impact.