CHICAGO, Ill. – Craveworthy Brands (Craveworthy), the groundbreaking portfolio company disrupting the restaurant industry, today announced that it has selected Olo (NYSE: OLO), a leading open SaaS platform for restaurants, as its on-demand solution to drive a multi-faceted digital ecosystem that personalizes guest engagement in new, profound ways. The pivotal move creates an advanced online ordering platform unlocking the ability to customize unique off-premise experiences for each of the brands under the Craveworthy umbrella. It leverages a single source for all commerce channels, whether direct or third-party.
“We prioritize ensuring guests simplicity and convenience while simultaneously offering our team a scalable platform that yields valuable data for revenue growth.” Jeremy Theisen, Chief Growth Officer of Craveworthy Brands, emphasized that “Olo serves as a reliable partner, delivering tech services across the digital ordering journey. The fusion of Olo’s products with our innovative restaurant approach positions us to flawlessly fulfill our commitment to providing craveable food and exceptional guest experiences.”
Craveworthy is introducing a wide spectrum of Olo’s products. This includes Olo’s Ordering, Rails, Dispatch, Pay, Network, Catering, and Serve modules. Leveraging these innovative solutions, Craveworthy is empowered to streamline and widen the reach for its online ordering offerings including catering, effortlessly manage in-house and third-party delivery and simplify and accelerate digital payments.
With the Olo rollout already underway, Craveworthy Brands aims to have all locations under its umbrella deployed by December 2023. Additionally, Craveworthy will be enhancing ordering pages and mobile apps to maximize the capabilities of Olo’s guest engagement and revenue generation.
“We are thrilled about our partnership with Craveworthy. They get it!” said Diego Panama, Olo Chief Revenue Officer. “The team at Craveworthy recognized the power of combining multiple Olo modules across our Ordering and Payment suites, enabling them to improve the guest experience while also boosting operational efficiencies— giving time back to their teams to focus on delivering hospitality for every guest, every time. The race to 100% digital is on, and Craveworthy is in it to win it.”
Positioned as an industry frontrunner in customer-centric innovation, Craveworthy exemplifies an unwavering dedication to leveraging data and technology for fostering loyalty and expansion. Harnessing the prowess of sophisticated, data-driven marketing technology, Craveworthy is poised to make the most of Olo’s insights to reinforce unparalleled and captivating customer interactions, ultimately redefining the way Craveworthy guests engage with the portfolio brands.
For more information about Craveworthy Brands and to learn about franchise development opportunities, visit CraveworthyBrands.com.
About Olo
Olo (NYSE: OLO) is a leading open SaaS platform for restaurants that enables hospitality at every guest touchpoint. Millions of orders per day run on Olo’s on-demand commerce engine, providing restaurants a single source to understand and serve every guest from every channel, whether direct or third-party. With integrations to over 300 technology partners, Olo customers can build personalized guest experiences in and outside of their four walls, utilizing one of the largest and most flexible restaurant tech ecosystems on the market. Over 600 restaurant brands trust Olo to grow their sales, do more with less, and make every guest feel like a regular. Learn more at olo.com.
About Craveworthy Brands
Craveworthy Brands, the parent company of Wing It On!, The Budlong, Krafted Burger + Tap, Genghis Grill, BD’s Mongolian Grill and Flat Top Grill, and Lucky Cat Poke Co., is dedicated to invigorating and supercharging legacy brands while nurturing and growing emerging brands. The company brings together diverse, but complementary, brands, and an accomplished leadership team. In addition to running and growing great restaurant brands, Craveworthy is active in the communities it serves and creates unique career opportunities for its team members. Bridging the distinctive individuality of its brands with a shared culture and spirit of collaboration, the company’s goal is to create truly unique and craveworthy experiences every day, every shift and at every turn. Learn more about Craveworthy and its brands at CraveworthyBrands.com.