We are seeking a Manager, Digital Operations to oversee the publishing, optimization, and management of our content for an industry association website that is focused on news, education, and member services. This individual will be responsible for publishing regular content, managing website performance, analyzing site traffic, and providing insights for continuous improvements. The ideal candidate will have expertise in content management, SEO, and web analytics, as well as hands-on experience with various tools and platforms. This role will also manage the email marketing automation and configuration. This role is ideal for someone who is both creative and analytical, and who thrives in a fast-paced environment that requires attention to detail and collaboration.

Note: This position is based in Washington, DC where we have a hybrid work environment (two days per week in the office).

Key Responsibilities:

• Set up, optimize, and publish content on WordPress CMS in alignment with content calendar.
• Collaborate using project management tools like Monday.com to track content production, approvals, and deadlines.
• Implement and track website performance metrics using Google Analytics, generating reports on KPIs like traffic, conversions, bounce rates, and more.
• Create dashboards with real-time performance reports for stakeholders; provide monthly status reports offering data-driven recommendations.
• Optimize and test website elements for improving user experience and site speed.
• Support the marketing department with email marketing automation on the Constant Contact & SharpSpring CRM platform
• Ensure content is optimized for SEO and user engagement using SEMRush or similar SEO tools.
• Work closely with marketing, communications, and design teams to ensure consistency in content and branding.
• Perform regular testing to ensure proper functionality, usability, and mobile optimization of the website.
• Work with IT and other departments to ensure security, compliance, and performance requirements are met.

Required Qualifications:

• Proven experience in digital content management and SEO, with hands-on experience in WordPress.
• Proficiency in using tools such as Monday.com, Office 365, Google Analytics, and SEMRush (or equivalent SEO tools).
• Solid understanding of SEO best practices, Google Search Console, and tracking metrics.
• Experience with email marketing automation tools like Constant Contact, Hubspot, Marketo, etc to deliver drip and nurture campaigns
• Ability to generate detailed reports on website performance and provide actionable insights.
• Excellent organizational and communication skills.
• Knowledge of basic HTML, CSS, and content testing tools (e.g., Google Optimize) is a plus.

Preferred Qualifications:

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
• 3-5 Years of experience in a related field.
• Experience with industry association content management is a plus.

This position will report to the Senior Director, Technology & Operations. Salary commensurate with experience and qualifications.

The International Franchise Association is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, age, national origin, genetic information, veteran status, marital status, sexual orientation, gender identity, disability status, or any other category prohibited by local, state or federal law. This policy applies to all aspects of employment, including recruitment, promotion, compensation, benefits, and termination. IFA is committed to achieving an inclusive, diverse workforce that values every individual. We firmly believe that hiring individuals with varying perspectives and backgrounds contributes to our success as an organization, and we strive to create an environment that fosters inclusiveness.

About the International Franchise Association:

Celebrating over 60 years of excellence, education, and advocacy, the International Franchise Association (IFA) is the world’s oldest and largest organization representing franchising worldwide. IFA works through its government relations and public policy, media relations, and educational programs to protect, enhance and promote franchising and the approximately 790,492 franchise establishments that support nearly 8.4 million direct jobs, $825.4 billion of economic output for the U.S. economy, and almost 3 percent of the Gross Domestic Product (GDP). IFA members include franchise companies in over 300 different business format categories, individual franchisees, and companies that support the industry in marketing, law, technology, and business development.