Sponsored content by Location3.

In the evolving landscape of franchise marketing, the integration of national, regional, and local strategies is paramount for achieving sustained business growth and profitability. Franchisors and franchisees face the unique challenge of balancing these levels of marketing to maximize brand awareness and drive lead generation, sales, and revenue. A fully integrated approach supports the business at all levels of the marketing funnel, and in ideal strategies, it enables franchisors to focus on upper to mid funnel tactics, while their franchisees can put their funds where is impacts them the most, at the lower funnel, high intent and converting tactics.  This white paper delves into the strategic and tactical nuances that distinguish successful franchise marketing, offering insights and a proven methodology for blending national, regional, and local efforts effectively.

Author: Joshua Allen, V.P. of Marketing & Sales    

As V.P. of Marketing & Sales, Josh is responsible for developing and executing Location3 brand strategies and LOCALACT product marketing strategies with a focus on developing and fostering new B2B partnerships and revenue growth. He currently leads and manages agency teams responsible for marketing, business development, content strategy, PR/communications, event planning and digital media execution, while collaborating with Location3’s executive leadership team in establishing strategic relationships in franchising, digital media and marketing technology. Josh is a Certified Franchise Executive and an IFA Committee member. Prior to Location3, he has held marketing and digital media roles at Entercom Communications, Wayfair, Triton Digital and Vail Resorts.

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