Franship Mentors

David Barr has operated as both a franchisor and franchisee in domestic and international markets. David currently sits on the board of directors of Mrs. Fields and TCBY, both of which have international franchisees. In addition, David is a limited partner in Domino’s Pizza China. As past CEO of Great American Cookies, David oversaw a franchise system that had franchisees in Guam and was developing a system in Europe when he sold this business on behalf of its shareholders.

Nick Beghtol, the Founder of Lash And Company Spa, has built a successful franchise model that is expanding across the United States. His journey as an Angel Investor in 20 start-ups has equipped him with extensive business insights. Nick is also a Husband, Father, Entrepreneur, Book Lover, Business Enthusiast, Healthy Living Advocate, and Former Professional Baseball Player.

Nick learned a lot about business during his professional baseball career and knew it would be a passion of his to share this knowledge. Over the years, he has started, sold, and invested in over 20 companies. Nick holds a degree in business leadership from Colorado State University and has invested significantly in being mentored by successful CEOs, learning valuable lessons along the way.

He understands the systems and operations used by the best franchising companies in the world. Through his mentorship, you will gain basic business skills, learn how to start your first company, scale it into multiple units or turn it into a franchise model, and master the key steps to sell your company for a profit.

I love dealing with people, and relationship building is what I specialize in! People who know me well say I can work with anyone, and I promote mutual trust and respect by truly listening to people and by seeing their viewpoint and finding common ground. Clients, associates and franchise buyers will tell you that I am an enthusiastic and passionate professional with a terrific work ethic and strong sales and management skills. I have over 20 years of experience in franchise development and franchise relations, training, management and mentoring, and I have a hard-won reputation for providing a SURPRISING customer experience, making people 'fans' rather than just 'satisfied'!

Nancy Bigley is a franchise executive with 25+ years of experience successfully leading franchise operations for some of the industry’s most successful and long standing franchise brands. Currently, Nancy is Group President of The Little Gym International and Snapology, two brands that are part of youth enrichment parent company Unleashed Brands. As Group President, Nancy is responsible for the day-to-day operations of the 350+ The Little Gym locations and 120+ Snapology locations both domestically and internationally.

Prior to her role at Unleashed Brands, Nancy was the CEO of Twist Brands (Painting with a Twist, Color Me Mine & Chesapeake Ceramics). She is also the Co-Founder and CEO of Bottle & Bottega, Inc., which she sold to Painting with a Twist when she joined them originally as their Chief Operating Officer. Nancy has been involved in franchising since the early 90’s working in franchise operations and executive leadership for brands such as Dunkin’ Brands, American Leak Detection and The Dwyer Group (now Neighborly).

Clarissa has served as a Vice President of Client Services, COO, Vice President of Operations and CEO of both private and publicly held organizations. She has extensive experience with healthcare related organizations focused on physicians, insurance carriers, nursing professionals and dental practices. Clarissa served as COO for Any Test Franchising since 2007, and was appointed to the position of CEO in April, 2014. Clarissa is very involved in the franchise community as a Board Member and Past Chair for the Southeast Franchise Forum, and on the Leadership Committee for the IFA Women Franchise Network, Atlanta Chapter.  She received the 2020 Crystal Compass Award for Leadership from the International Franchise Association Women's Franchise Committee, and is a Forbes contributor.   

Carisa Findley is a franchise executive with two decades of experience in franchising. Carisa currently serves as the President of Emerging Brands at Unleashed Brands. During her career, she's supported franchise owners through her roles as a business coach, operations specialist, and learning and development leader.

Carisa began her career in franchising with Curves International, one of the largest fitness franchises in the world. She spent her time in franchise operations and training, hosting trainings in several countries. She also helped grow Xtend Barre, a boutique fitness franchise, with locations in five countries.

Her journey in wellness continued at when she worked as a senior business coach and trainer for Elements Massage and serves as Vice President of Learning and Development for TITLE Boxing Club. Carisa loves helping young brands grow and is excited to take her experience working with emerging
concepts to Unleashed Brands.

I am a seasoned leader and culture builder who drives growth and profitability for emerging franchising brands while honoring the Founder's Vision. I am currently the CEO and Cultural Co-Founder of Hounds Town USA, a dog daycare and boarding franchise with over 80 locations across the US.
 

I have a successful track record of partnering with founders of emerging franchise concepts and building brands from a few locations to thriving mature companies. Rare combination of honoring the heart of the founder's aspirations while building the sales, financial, operations, and marketing departments. Most passionate about guiding franchisees to achieve their dreams by building a culture that honors “when you met one franchisee, you met one franchisee”.
 

A frequent speaker on franchising, emerging brands, and culture. Most importantly, I am an egg nog connoisseur and 80’s music trivia expert.

Abby is a member of IFA's Women's Franchise Committee and is passionate about mentoring women in franchising! Abby is the Vice President of Brand Management & Communications for Unleashed Brands, a parent company focused on fostering child and adolescent development through its portfolio of category-leading brands, including Urban Air Adventure Parks, The Little Gym, Sylvan Learning, Snapology, Premier Martial Arts, Class 101, and XP League.

In her role, Abby spearheads marketing efforts for franchise lead generation across all Unleashed Brands, playing a key role in helping each brand surpass its franchise development goals. She also oversees internal and external communications while guiding the overall brand management strategy for the platform organization.

With a strong marketing background in youth enrichment, Abby entered the franchise industry in 2015. She is an active member of the International Franchise Association’s Women's Franchise Committee, where she co-chairs the WFC Marketing Committee. Abby has been recognized as a rising star in the industry, being named a "Young One to Watch" by 1851 Franchise in 2021, and listed among the Top Influential Women in Franchising by Entrepreneur magazine in 2022.

Kim Gubera serves as the CEO of PIRTEK USA, a rapidly growing franchisor in the hydraulic and industrial hose service industry, with over 150 locations across the United States. Bringing more than 20 years of franchising experience and leadership to her current role, Kim is focused on developing the franchise network, ensuring outstanding franchise support, and driving profitable growth within the franchise system. Under her leadership, the brand has doubled its number of units in five years.
 

Prior to joining PIRTEK, Kim began her career in accounting, earned an MBA, and became a Certified Public Accountant (CPA). Her first experience in franchising was at U.S. Lawns, another U.S. franchise brand, where she worked her way up to Director of Finance. Kim holds the Certified Franchise Executive (CFE) designation from the International Franchise Association.

Dustin has cultivated an award-winning career in franchising through his people centered approach to building winning organizations.  With 18 years of excellence in franchising, public speaking, and Board service, he has the unstoppable combination of experience and drive to guide franchise organizations to achieve their full potential. 

Dustin’s unique perspective comes as a result from being the founding franchise owner of InXpress, serving as the InXpress CEO for 12 years (2010 – 2022), and being an InXpress Global Board member and shareholder.  Dustin has the unique experience of starting, growing (domestically and internationally), and then selling a global brand to a private equity firm. Through his leadership InXpress won the top award of Global Franchise Champion by Global Franchise Awards in 2021, ranks in the top 200 largest franchise brands (#184), and has reached nearly $500M in system sales.  Dustin has served on the IFA Board for the past six years. 

Harvey H. Homsey, vice president of Franchise Systems for Express Services, Inc., the franchisor for Express Employment Professionals, joined Express in 1989. He oversees the responsibilities for the development and implementation of the Express Employment Professionals franchise sales and operating system for over 750 franchise offices in the United States, Canada, and South Africa. He also oversees research and development as well as being responsible for new products and services for the company. Homsey serves on the membership, legislative and labor services committees of the American Staffing Association (ASA). He also serves on the membership and Franchise Relations committees of the International Franchise Association (IFA), where he regularly presents training sessions at their International Conferences. He has had several articles about hiring, interviewing, mentoring, retention, and hiring trends published in several national publications, including Franchising World and Staffing Success.

Danny Horboychuk, the Brand President of The Brothers that just do Gutters, has exemplified a remarkable journey of growth and leadership over the past seven years with the company. Starting in 2016 as a Solutionist with The Brothers That Just Do Gutters, Danny has consistently stepped outside of his comfort zone, a practice that has significantly contributed to his ascent to his current role.

In 2018, Danny furthered his career by becoming the Sales Manager for The Brothers That Just Do Gutters. In this capacity, he managed a team of four sales professionals and played a crucial role in training sales professionals from other franchise locations. His effective management and training skills were instrumental in enhancing the sales capabilities across the franchise network.

By October 2020, Danny's commitment and skillset saw him rise to the position of General Manager for The Brothers That Just Do Gutters Hudson Valley location. His leadership in this role was pivotal in overseeing the day-to-day operations and ensuring the location's success.

In January 2023, Danny was appointed as the Executive Director of the Brothers Franchise, a testament to his comprehensive understanding of the business and his ability to drive results. In November 2023, he assumed the role of President, bringing his extensive experience and innovative thinking to the forefront of the company’s strategy and operations.

Marci is a member of IFA's Women's Franchise Committee and is passionate about mentoring women in franchising! Marci is the Vice President, Marketing for Franchise Development at Home Franchise Concepts, one of the largest direct-to-consumer franchise companies in North America and a subsidiary of JM Family Enterprises, a privately owned company with assets greater than $20B.

In her role at Home Franchise Concepts, Marci leads all growth and development marketing for the ten brand portfolio, including Budget Blinds®, The Tailored Closet PremierGarage, Concrete Craft®, AdvantaClean®, Lightspeed Restoration™, Kitchen Tune-Up®, Bath Tune-UpTM, Two Maids®, and Aussie Pet Mobile®. Prior to joining Home Franchise Concepts, Marci led marketing for these well-known brands in franchising – Handyman Connection, PuroClean, Coverall, Benihana, Kenny Rogers Roasters and Domino’s Pizza. She also worked on the agency side at Tinsley Advertising and BBDO South for brands like Premier Cruise Lines, Mayor’s Jewelers and Burger King, and worked in partnership marketing at Alamo Rent A Car. With more than 30 years of marketing experience for mostly franchise companies, Marci is fanatical about growing successful franchise brands with happy franchisees.

Marci was named a top 50 Franchise CMO Game Changer by Entrepreneur Magazine in 2023, and in 2022 she was recognized as a top four marketing winner and received a Franchise Innovation Award for Local Marketing Leadership by Franchise Update Media.

Marci holds a Bachelor of Science in Communications from Florida International University, a Franchise Mini-MBA from Nova Southeastern University and is a Certified Franchise Executive by the International Franchise Association (IFA). She serves as the Co-Chair of the South Florida Women’s Franchise Network and Franchise Business Network. 

With proven success developing 26 franchise brands across multiple industries, Joe Malmuth, CFE brings over 15 years of experience, progressive thinking, motivation, and enthusiasm to the world of franchising. Known for his unique ability to seamlessly blend the art and science behind a revenue building franchise development program, Malmuth has been instrumental in the accelerated success of many world-class and innovative brands.

With his involvement in the International Franchise Association coupled with his role as a board member with the with University of Louisville’s YUM! Center for Franchise Excellence, the annual Franchise Leadership and Development Conference put on by the IFA and Franchise Update Media, and the Titus Center for Franchising at Palm Beach Atlantic University, Malmuth has contributed to the development and mentoring of many people within the franchise community. He continues to advocate for stronger franchisor transparency and community involvement, with the goal of building better franchise opportunities. Malmuth is also a Certified Franchise Executive dedicated to accelerating individual and organizational growth.

In his current role of Chief Development Officer at Batteries Plus, Malmuth oversees the entire franchise system both domestically and internationally. In his first 3 years with the organization, he has successfully guided the growth of the brand with over 190 new store signings, over 80 new store openings and driven significant increases to the already strong financial performance and success of its franchisees.

Currently a part time Professor at the University of Louisville, Gary Masterson draws on his experience as a former YUM! Brands executive to teach two Graduate level CFE courses. While at YUM! Brands, Gary had the opportunity to work on three different continents as CFO of KFC South Africa PTY Limited, Director of KFC International IT, as well as Managing Director, KFC Europe. Returning Stateside, Masterson ultimately concluded his time at YUM! Brands as the U.S. Vice President of Franchising at KFC. In 2020, Masterson earned a Masters of Business Administration with a Concentration in Leadership with Distinction from Post University. In addition to his current work at University of Louisville, Masterson also volunteers as a mentor for SCORE in addition to work with Habitat for Humanity. 

Brian Miller is a seasoned COO, Franchise Executive and Business Consultant. He is currently the Chief Operating Officer and a shareholder of Patrice & Associates Franchising, Inc. a nationwide Recruiting Firm specializing in the Hospitality and Restaurant Sector. Brian is also the principal to his own firm which provides consulting services to some of the nation’s top franchise brands. Brian is a trusted advisor to many executives and management teams of both emerging and seasoned franchise brands. Brian spent 10 years with Franchise Source Brands Int'l, a multi-brand, international franchisor. For five years, Brian served as their Chief Operating Officer helping to lead a team of franchise development, franchise operations, sales and marketing professionals. Brian brings an extensive background in franchise development and operations, strategic planning, sales and management to his clients.

Ashley is a member of IFA's Women's Franchise Committee and is passionate about mentoring women in franchising! Ashley Mitchell has spent her entire career in marketing and communication roles. She has held several positions in which she was responsible for creating and driving marketing strategy, overseeing the growth of business through all aspects of consumer marketing and communication, contributing to overall strategic planning as part of company executive leadership teams and executing high-profile events, including roles with The Walt Disney Company and several child service-focused franchises. Based on her experience, she understands the importance of protecting a highly revered brand while simultaneously translating the larger brand message to a regional and local level. Her experience spans consumer marketing, franchise development and mergers & acquisitions (both acquiring and being acquired by and working with private equity firms). Ashley has worked with brands in a variety of industries including youth enrichment, beauty concepts, home services, QSR and B2B services. She currently leads all things marketing for East Coast Wings + Grill. Ashley has consistently been recognized as a leader in the franchise industry, most recently as a Top Franchise Influencer and Top 50 Franchise CMO Gamechanger.

Catherine Monson is the CEO and President of FASTSIGNS International, Inc. She joined FASTSIGNS® in 2008 and brings more than 30 years of franchising and management experience including sales and marketing, operations, development, training and advocacy. In 2009, she was the recipient of the International Franchise Association’s (IFA) prestigious Bonny LeVine Award, given annually to a female franchisor in recognition for contributions to the growth of the franchising industry. In 2010, Catherine was honored by the Dallas Business Journal as one of the top 25 Women Industry Leaders in the Dallas Metroplex. In 2012, Catherine appeared on the two-time Emmy Award-nominated reality series, Undercover Boss, to learn new ways to further advance the FASTSIGNS brand. She serves on the Board of Directors of the International Franchise Association (IFA), the Board of Directors of the Learning Experience® and the Board of Trustees of Pi Sigma Epsilon National Education Foundation.

Barbara Moran-Goodrich, CEO and Co-founded of Moran Family of Brands.  Moran Brands support over 135 franchises; Mr. Transmission, Multistate Transmission, Milex Complete Car Care, Turbo Tint and Alta Mere Automotive Outfitters in 27 states and internationally,

Barb served as a member of the Board of Directors of the IFA – International Franchise Association from 2006 to 2012 and 2017 to 2023.   She has been an active member of various committees within the IFA, Automotive Care Association, Women in Auto Care, and Illinois Women Conquer Alzheimer’s, focusing on mentorship. Barb is a mentor within the IFA Franship program helping members share their experiences with each other. She is a member of the ACA Government Affairs Committee and an Ambassador and Advocacy Leader with the ACA.  In 2014 Barb was honored as the recipient of the Bonny LeVine Award by the IFA for her support and mentorship of others.

Barb has authored many articles over the years on various subjects from Developing Positive Relationships with your Franchisees to Succession Planning and Developing Effective Goals, which have been featured in several franchising magazines and automotive publications over the years. She has been featured in Wall Street Journal, Crain’s Business, TheStreet.Com Franchise Times, Huffington Post, Womenentreprenuer.com, Window Film Magazine, Franchise Update and Gears Magazine. In addition, Barb has been a contributor on various business programs over the years.  She has served as an expert panelist on the subject of leadership, franchisee relationships, mentorship programs, operations and has facilitated workshops on leadership to C-level executives.

Schechterman has built an extensive career in franchising, helping secure hundreds of SBA-backed loans, equipment leasing, ROBS funding, etc.. for thousands of entrepreneurs to launch the small businesses of their dreams. Prior to joining Unleashed Brands, Schechterman was the Chief Development Officer at Benetrends Financial where he oversaw sales, marketing, and strategic relationships. Schechterman has been an impactful educator in teaching entrepreneurs about successful small business funding strategies through leadership roles within the International Franchise Association (IFA), as well as numerous speaking roles throughout franchise industry conferences worldwide.
 

In the new role of VP of Franchise Finance, Schechterman will leverage his expertise in franchise funding strategies to build strong relationships with lenders while working closely with Unleashed Brands' franchisees to assist them with their business financing. Acting as a prime liaison between lenders and Unleashed Brands, Schechterman will be instrumental in securing the funding relationships franchisees need to foster growth and success within their businesses.
 

Decades of experience as a featured speaker, panel member, and moderator at numerous franchise industry conferences, inspiring entrepreneurs with strategic messaging on how to secure small business funding, as well as coaching franchise executives on best practices for maximizing their funding strategies and relationships. Honored to have earned distinction as a Certified Franchise Executive (CFE) by the IFA Board of Governors (2016).

Lori has spent over 30 years in the franchise industry. Today, Lori serves as the Senior Director of Franchise Sales for Rita's Italian Ice. Through Lori's long and impressive career in the franchise industry, she has worn many hats! Lori served has Director of Franchise & Strategic Growth from September 2015- March 2017 with Askar Brands which is an acquisition company in the QSR space. From March 2014 to September 2015 she was Vice President of Handyman Matters Inc, in Denver Colorado; January 2004 to March 2014 she was Vice President of Sarah Adult Day Services in Canton, Ohio; April 2002 to December 2003 she was Vice President of Development for Kiddie Academy and from December 1989 to December 2003 she served as Senior Vice President of Rent-A- Wreck Car Rental. Ms. Shaffron has been involved with the IFA since 1989.

Mike Skitzki, currently COO of Goldfish Swim School, has spent over 20 years in the franchise industry.  At Goldfish he and his team are focussed on opening schools with excellence, improving same school sales, and investing in franchisee relationships.  Previously, Mike was part of the founding management team of Franworth and served as the company’s first Chief Operating Officer and an Operating Partner. He led the development and deployment of franchise operating systems across multiple Franworth brands and is particularly interested in the intersection of personal relationships, operating processes and technology in franchising.

He joined Ann Arbor-based Service Brands International in 2003 and ultimately oversaw franchise development for its Molly Maid and DUCTZ brands. He worked alongside IFA Entrepreneur of the Year John Rotche to help form the Belfor Franchise Group, parent company to DUCTZ and HOODZ, and served there as Vice President beginning in 2010. With his systemization, DUCTZ and HOODZ each grew into the largest in their industry within three years. He was recruited as Vice President of TITLE Boxing Club International in 2012 and ultimately rose to Chief Operating Officer; Mike designed and implemented a franchise operations structure to take the company from an emerging regional concept to an international brand and Inc. Magazine’s fastest growing franchise in under 2 years. 

He is an International Franchise Association Certified Franchise Executive and was honored by Crain’s Detroit Business 40 under 40 awards. Skitzki frequently speaks at industry events. Together with John Rotche, Mike co-authored the book Reach, which explores mentorship, leadership and entrepreneurship.

Jami is the Founder and Franchisor of DivaDance, an Austin, TX based emerging brand that has re-invented the dance class experience for adults. With over 40 franchises nationwide and now in Mexico City, DivaDance is on a mission to change lives by inspiring confidence and building community - and they happen to do that through super fun, all-levels, hair tossing, booty poppin' dance choreography classes. Jami started the concept as a manicure-money business and then started franchising while transitioning out of an 18 year career in the music industry where she contributed to the careers of some of the biggest artists (and divas) in the business.

Kristopher, one of the driving forces behind Bloomin’ Blinds since its founding on September 11, 2001, has merged his family values with a robust and resilient business acumen. His journey, enriched by over a decade as a Firefighter and Paramedic in North Texas, reflects a profound commitment to service and leadership. These experiences have deeply influenced his approach to business, enabling him to navigate the world of franchise operations with the calm and effectiveness of an experienced incident commander.

His leadership style, assertive yet open to innovative ideas, has helped shape the ethos of Bloomin’ Blinds. Kristopher sees parallels between managing a growing organization and running a firehouse, adeptly transforming chaotic situations into structured success stories. His guidance style is both compassionate and straightforward, valuing all perspectives while maintaining clear, disciplined focus on priorities. This approach has not only driven the success of Bloomin’ Blinds but also made Kris a respected figure in the franchising world.

Using the Franship platform, Kristopher brings these qualities to the forefront, offering insights that are both practical and inspirational. His philosophy, "Forward. Always." encapsulates his commitment to continuous growth and improvement, a mantra he enthusiastically shares with aspiring franchisors. His expertise in operational frameworks, coupled with a genuine desire to foster leadership in others, makes him an asset to the next generation of franchisors.

Charles Thurston is an engaging and insightful public speaker who has educated audiences all over the U.S. on result-focused techniques and gives others the tools and ideas to fulfill their destiny in Franchising. He has an innate natural ability to connect with target markets and mentor business owners on the value of relationship and business growth. Charles has reached personal and career milestones, secured strategic partners and assisted entrepreneurs to success. He values relationships and cultivates
important alliances that serve instrumentally in his career and personal life.
 

Charles holds a bachelor's degree in business administration from Livingstone College and has over 30 years of experience and expertise in marketing and sales. His personal profile is shaped by strong family values, a superior work ethic, and an integrity-driven competitive nature that drives him to exceed and motivate those around him. As the COO & Franchise Sales/Develop at Wisdom Senior Care, Charles is a key player in starting and growing Wisdom clients’ portfolio. His experience and leadership have been focused on developing and delivering technology-driven business services and solutions, providing outstanding client service, and
driving profitable revenue growth.
 

Charles is committed to helping Wisdom Business Owners and Entrepreneurs to reach their goals and dreams. He reaps personal fulfillment by helping others tap into their inner excellence, aligning their
personal growth with Wisdom Senior Care’s short-term and long-range business goals. Overall, he is dedicated to supporting the CEO’s vision and initiatives across the organization and has a strong desire and compassion to help Seniors to be able to stay in their home with comfort and peace of mind.

Dawn is a member of IFA's Women's Franchise Committee and is passionate about mentoring women in franchising! Dawn Abbamondi, CFE is the Chief Marketing Officer with SMB Franchise Advisors and leads clients in the areas of marketing, social media, public relations, web development, and lead generation. With over 25 years of experience in the franchising industry, she has been a franchisor, franchisee, and supplier to the industry.
 

She serves as co-chair of the Philadelphia Women’s Franchise Network (WFN), and sits on the International Franchise Association (IFA) Women’s Franchise Committee. Outside of SMB, Dawn writes for Franchise Dictionary Magazine and is a contributor to Entrepreneur Magazine. She holds a Bachelor's Degree in Architectural Engineering from Drexel University, and has continued graduate study in the areas of Marketing and Business Administration. She enjoys sharing her experience with companies who are learning how to franchise, as well as those who want a fresh perspective in regard to where their brand fits into the industry and how best to expand into new markets.

Joe’s fifty-year business career includes more than three decades in franchising as well as broadcasting and sports marketing. Joe was a radio station owner, early multi-unit franchisee in the Valpak System and at Fastsigns International in the 1980’s before joining the Valpak home office as a senior executive in 1991. He served as President of Valpak and Executive Vice President of Cox Media from 1996 until his retirement in 2010. Since then, Joe has served more than ten other franchise brands, suppliers and private equity investors as Board Member, Senior Advisor or investor. Locally he founded and leads a community FM radio station and internet streaming platform and has chaired several other local nonprofits. Bourdow also served on the IFA Board of Directors and Chaired the IFA Diversity Institute. 

Rocco Fiorentino brings more than 25 years of franchise industry experience as President and CEO of Benetrends Financial. In addition to his role at Benetrends, he is also a Director and Board Member for Swiss Farm Stores and Saxbys Coffee, franchisors of drive-thru grocery stores and coffee shops, respectively. He currently serves on the Board of Directors for the International Franchise Association (IFA) and Chair of IFA’s Membership Committee. Fiorentino previously served as president and CEO of Freedom Rings, LLC, an area developer and multi-unit franchisee of Krispy Kreme Doughnuts for Pennsylvania, New Jersey and Delaware. He is a Past Chairman for the Multi-Unit Franchise Conference, and Member and Board of Advisors for the Multi-Unit Franchise Conference. Fiorentino is a frequent speaker and moderator on franchise matters at the International Franchise Association Conference and the Multi-Unit Franchise Conference, and has authored numerous articles on franchise financing. Fiorentino holds a Master of Science in Management from the Richard D. Irwin Graduate School of the American College and holds the distinction of Certified Franchise Executive (CFE) by the Board of Governors of the IFA.

I am an energetic IT executive, leader and strategist with 15 years of experience in franchising and 20 years of experience in the software industry.

I am a Six Sigma Black Belt and Certified Franchise Executive awaiting my PMP certification. I graduated from UMass, Amherst in 2003 with a Bachelor of Science in Computers/Finance, and minor in Psychology. In 2005 I studied at New England School of Law with courses in Advanced Reading/Writing, Logic, and Contract Law.

Since then I earned experience with several small entrepreneurial companies that are now market leaders in their segment. My career has offered many opportunities within information technology: services, operations, sales, and strategist. As a result, I have a unique ability to manage multi-disciplinary projects and navigate complex challenges.

I am an outside the box thinker and have demonstrated repeated success with creative problem solving and new product launches. I have helped build two $40M+ software companies and have extensive knowledge of the sales cycle; setting and resetting sales records year over year not from a sales role but from a Customer Success capacity in part by leading teams to generate the highest satisfaction ratings in company history.

I am also a reporting guru and believe in incorporating technology into all aspects of business to assist in making more educated and data-based decisions. However, real world experience has taught me that my professional value boils down to understanding the language of the customer, franchisee, partner, vendor, board member, and software engineer. I enjoy building a team and seeing them become successful, and have had the opportunity to work for and learn from great people!

Kimberly is a member of IFA's Women's Franchise Network and is passionate about mentoring women in franchising! I am a Partner at Citrin Cooperman, an accounting, tax and consulting firm based in NYC. I am a senior
member of our firm's franchise practice and work with many franchisors and multi-unit franchisees to assist in filing their FDD's, as well as a significant amount of consulting work, especially with start up's. I have been working in the franchise industry since I started at the firm in 2008 and have had the pleasure of working with some of the most experienced individuals in the industry. I am also a current co-chair of the NY/NJ Women's Franchise Network.

Ali is Vice Chair of IFA's Women's Franchise Committee and is passionate about mentoring women in franchising! Ali Kraus, CFE, is a dynamic and accomplished marketing professional with extensive experience in the franchising industry. As the Vice President of Marketing at Benetrends Financial, Ali has been instrumental in driving brand awareness, lead generation, and sales. Her innovative approach and strategic initiatives have significantly enhanced Benetrends' presence in the competitive financial sector. Prior to joining Benetrends, Ali served as the Director of Franchise Marketing at Entrepreneur Media, where she honed her skills in digital marketing strategy, brand development, and project management. Her tenure at Celebree School further solidified her expertise in franchise development marketing, event planning, and public relations.

Ali is actively involved in the International Franchise Association, where she serves as the Vice Chair of the Women's Franchise Committee and has held leadership roles in the Women's Franchise Network. Her commitment to empowering women in franchising, combined with her extensive industry knowledge, makes her an ideal candidate for the FranShip Mentor Program. Ali's passion for mentoring and her proven track record in marketing and franchising will undoubtedly contribute to the success of aspiring franchise professionals.

In my current role at Northeast Color, I collaborate with franchisors to deliver consistent and immersive brand experiences for their franchisees through the large-format printing of wall graphics and the fabrication of signage and branded décor. Over my nearly three years in this role, I have established
national partnerships with more than a dozen brands, appeared on two separate franchising podcasts, and had an article on sensory branding featured in "Entrepreneur."
 

For the past year, I have also been serving on the board for the New England Franchise Association / FBN Boston. Participating in the IFA's events -- like Convention, Emerging Franchisor Conference, and the Advocacy Summit on Capitol Hill -- have been a tremendous boost to my career, and I'm on track to receive my CFE certification very soon. I've been fortunate to gain traction and relevance quickly within the franchise community, which is a testament to how wonderful this community is, and I'm eager to share with others the strategies that enabled me to make an impact.

Dan Martin, CFE is President of IFX Online, a leading-edge applications provider and strategic consulting firm for businesses in the franchise channel. Utilizing experience with over 200 franchise organizations servicing 30,000 franchisees in 23 countries, Dan has developed successful management strategies to improve the ROI of franchise organizations and franchise suppliers.

Mary Ann O'Connell is a trailblazer in the franchising world, boasting over four decades of invaluable experience and expertise. Beginning her journey as a multi-unit franchisee for Money Mailer, she quickly ascended to the role of Vice President of Franchise Operations, training and supporting over 600 franchisees. Her tenure at Great Clips, Inc. further solidified her reputation as a dynamic leader, overseeing market launches and operations with unparalleled precision.

As the founder of FranWise®, Mary Ann has leveraged her extensive knowledge to guide major brands and emerging concepts alike. Specializing in strategic planning, operations, manual writing, compliance, and training, she offers a comprehensive suite of consultancy services tailored to the unique needs of the franchise industry. Mary Ann's commitment to mentorship extends beyond her consultancy work, as evidenced by her active involvement in the International Franchise Association (IFA) and her role in shaping the next generation of franchisors through the Franship program.

With a passion for innovation and a proven track record of success, Mary Ann O'Connell remains at the forefront of franchising, empowering individuals and organizations to thrive in an ever-evolving landscape.

Patti is a member of IFA's Women's Franchise Committee and is passionate about mentoring women in franchising! Patti Rother, President of Stay in Your Lane, is known for her expertise in scaling and refining franchise operations and development across various high-profile brands. With a career spanning over 17 years, Patti has left a lasting impact on companies like Panera Bread, Noodles & Company, Scenthound and Frios Gourmet Pops by implementing strategic growth initiatives and fostering a culture of innovation and ethical business practices. Patti expertly integrates and teaches artificial intelligence in franchise management, enhancing operational efficiencies and pioneering innovative business solutions across the industry. Her leadership extends beyond just business acumen, as she actively champions diversity and inclusion within the industry, making her a respected figure in franchise development. Patti is a member of the Women's Franchise Committee, Co-Chair of the Women's Task Force and Vice Chair of the Pride
Franchise Leadership Council.

Outside of her professional life, Patti finds joy and balance as a devoted mother of three and avid gardener, creating a harmonious and vibrant home in Colorado that keeps her extra busy. She seeks to mentor individuals who are eager to develop their careers with integrity and are committed to making a positive impact in their professional and personal communities.

Courtney is a member of IFA's Women's Franchise Committee and is passionate about mentoring women in franchising! Courtney has been in the franchising industry for the past 4 years, and is currently the Vice President of Growth with Franchise Business Review (FBR). FBR is a supplier and works with over 370 unique franchise brands a year to deliver actionable results to drive brands forward.
 

Courtney has a passion for identifying and scaling new opportunities for increasing franchise organizations' overall success of their franchisees and brands. She also has been the co-chair of the Women Franchise Network Boston/ New England chapter for the past 2 years, and proudly sits on the Women Franchise Committee!

A proud graduate of Georgetown College, I played college football for Georgetown, where I served as the team captain and later transitioned to coaching after graduation. In 1990, I embarked on a career with Cintas as a management trainee, quickly rising through the ranks to become the General Manager responsible for opening the Jacksonville, Florida location. During my tenure at Cintas, I earned numerous accolades, including multiple Roundtable awards as General Manager. After 20 successful years, I left Cintas in 2010 to pursue a new venture with my business partner, Steve Howerton.
 

Together, Steve and I purchased City Wide Facility Solutions of Tampa Bay, opening its 25th location. Since then, we have grown the business from zero revenue to over $40 million. Our ambitious goal is to reach $100 million in revenue by 2034. In 2018, we expanded our operations by acquiring City Wide of Miami. Under our leadership, City Wide of Tampa Bay has become the largest location among more than 100 nationwide. I have been actively involved in the Franchise Advisory Council for over six years, serving as its president, and have participated in a performance group for over a decade. Our achievements have been recognized with numerous awards, including City Wide Franchise of the Year, Platinum Club, Chairman’s Club, and International Franchise of the Year.

Keith Lefkof is an accomplished business leader with a rich background that spans over 20 years, covering areas such as hospitality management, meeting planning, corporate real estate, franchise consulting, and ultimately as a franchisee in 2021. His journey into franchising, especially during the challenging times of Covid in 2021, highlights his resilience and adaptability. Keith's extensive experience in franchising, accumulated over a decade, positions him as an invaluable mentor for aspiring franchisees.

He excels in steering beginners through the full spectrum of the franchising journey. This includes helping them articulate their personal and business objectives, navigating them towards a successful grand opening, and assisting in the expansion of their enterprises effectively.

In addition to his business acumen, Keith is delving into the literary world, working on a trilogy of B2B books focused on Corporate Cruises. With upcoming titles like "Corporate Conferences Unleashed," "Cruising to Success," and "Cruise to Connect," he aims to share deep insights and behind-the-scenes looks at the cruise event industry, offering a treasure trove of knowledge for those interested in this niche.

Keith's influence extends beyond his immediate business ventures. He actively contributes to the International Franchise Association (IFA) and Meeting Professionals International (MPI), where his efforts help spur innovation and set new standards in the hospitality and franchising industries. His collaborative work with industry pioneers is shaping the future of these fields, providing cutting-edge insights and leadership.

Keith earned his Bachelor of Science degree in Hospitality Management from Florida International University. Additionally, he dedicates his time as a board member for the Florida International University (FIU) Hospitality Alumni Network.

His commitment to community and industry is further demonstrated through his personal achievements, including completing Ironman triathlons and marathons, underscoring his dedication and perseverance.

Saunda McDaniel is a Certified Franchise Executive. She began her career in franchising at the age of 16. In three short years, she earned her way to Restaurant Manager at Burger King in Fortuna, CA, managing her first store at the age of 19. When she turned 21, she became the General Manager for the first organic microbrewery in California; Eel River Brewing Company. At 23 years old she partnered in the franchise trade service industry, owning and operating Mr. Electric of Humboldt County. Over the course of the next 25 years, she built and sold 3 other franchised businesses, Mr. Rooter Plumbing of Humboldt County, Rainbow International of Sonoma County and Mr. Rooter Plumbing of Shasta County.

Saunda is currently the Franchisee and President of Mr. Rooter Plumbing of Sonoma County. During  Saunda’s tenure with Neighborly, her franchises have earned Top Gun Status, Franchisee of the Year, Don Dwyer Award of Excellence, Excellence in Mentorship, Excellence in Leadership and Sales Leader of the Year for 15 years in a row. In 2008 she was honored to receive Woman of the Year for Mr. Rooter Corporation as well as North Bay Business Journal, 40 under 40 award winner. In 2010 Saunda was awarded the Crystal Compass for extraordinary leadership in franchising.

She went on to serve the International Franchise Association Board of Directors for 8 years and is still an active member of the IFA’s Franchisee Forum. Saunda opened and closed a tasting lounge in the height of the pandemic called Barrels, Brews and Bites. In 2021, Saunda took her years of trials and triumphs and formed a strategic advising company, called Coach On Deck where she Key Notes and Facilitates businesses with lessons in leadership, motivation, and peer group performance.

Richard started as a franchisee of a student painting company and then a window tint retail store.  He then started a Talking Book World brand and franchises in 7 states.  His next step was growing brands that the founder had started.  Richard partnered with the founder of Wireless Toyz and grow to 200 locations and sold to private equity.  Then Richard partnered with the founder of Zoup! Fresh Company and grew to over 100 locations and sold.

Richard helped Goldfish Swim School once they had registered to start franchising,  award their first 5 franchisees and then purchased a franchise in Ann Arbor Michigan.  Over the last 12 years Richard and his partner have opened 11 Swim Schools in 4 states with a dynamic team.

Richard also entered the early childcare space with the purchase of Creative World School for Austin Texas. Currently he team operates two locations in north Austin area.