What is a Franchisee?

A franchisee licenses the right to do business under a franchisor’s brand using the franchisor’s operational processes. Franchisees receive access to the franchisor’s proprietary knowledge, systems and support, while being held responsible for maintaining the same brand and quality standards as the franchisor. The advantage to becoming a franchisee is that the costs of opening a franchise are often lower compared to starting a company from the ground up, and the franchisee inherits the proven, established business model and brand as opposed to starting a new one.