IFA Foundations of Franchising
The IFA Foundations of Franchising is a mandatory six-week, instructor-led virtual bootcamp that delivers critical insights and practical knowledge around the fundamentals and core skills of franchise management.
As a required educational foundation of IFA’s Certified Franchise Executive (CFE) program, the CFE Bootcamp provides a solid business foundation specific to franchising that is beneficial to anyone; a franchisee, franchisor, or supplier.
Whether you’re just getting started as a franchisee or looking to expand an already growing enterprise, this Bootcamp, designed with critical franchising fundamentals, will enrich your knowledge of the franchise model through courses in franchise law, human resources management, finance, strategic planning, and more.
This six-week program is 100% online and can be completed in the comfort of your home or office. Each week you will have a new course module that will include recorded video instruction/lectures and approximately 8-10 hours of assignments, coursework, and quizzes that can be completed at any time during the week. Each weekly topic must be completed within the designated week before advancing to the next course module.
There are only 25 seats available in each cohort. Sign up now to reserve your seat. Registration will close when full.
- IFA Member/Non-Member Rate: $2400
- 52 CFE Credits
- CFE program participation is not required. This course is open to anyone interested in professional development in franchising.
Refund and Cancellation Policy
*All cohort reschedules will require a $100 administrative fee. If a second request for reschedule is made, the fee will be 50% of the course price.
Course Details
Franchising Fundamentals
Explore the fundamentals of franchising from the franchisee’s point of view. Focus is on the evaluation of franchising opportunities, the legal aspects of franchising and the development of appropriate strategies for the successful planning, implementation and launching of a new franchise business.
Navigating Franchise Law
Gain exposure to the legal and regulatory concepts fundamental to franchising. Coverage focuses on contract and trademark issues in franchising, including: formation of franchise contracts; good faith performance, breach, termination, renewal and assignment; trademark creation, protection and infringement; remedies; and antitrust and trade secret disputes.
Buy and Grow Your Franchise
Gain exposure to the financial terms and considerations for becoming a franchisee and growing operations. Topics covered include evaluating funding sources, preparing financial statements, understanding unit economics and cash flow, tracking financials and developing a business plan.
Franchise HR Infrastructure
Understand the principles and practices of effective HR infrastructure design. Course will cover legal aspects of HR, creating job descriptions and setting pay levels, recruiting and hiring processes, onboarding and training programs, and retention initiatives.
Leading Franchise Teams
Learn strategies to drive high performance and keep top talent. Focus is on creating your own organizational culture, leveraging franchisor’s training and development opportunities, creating development plans, building recognition programs and reducing turnover.
Building a Profitable Relationship with Your Franchisor
Identify and evaluate strategies for growing a franchise business, including multi-branding, cross-branding, acquisitions, new builds and/or market growth. Specific attention will be paid to franchisor Key Performance Indicators, securing capital, pitfalls to rapid growth, and succession planning.
Meet Our Education Team

Sandie Curtis, CFE, IPMA-SCP, JMT
Vice President, Education
202.662.0771
scurtis@franchise.org

Melissa Chang
Director, Education
202.662.0789
mchang@franchise.org

Brittney Cosby
Senior Manager, Certification Programs
202.662.0772
bcosby@franchise.org