A Festive Approach to Expanding Your Business Portfolio

By Greg Cory

In the franchise world, there is a growing number of savvy entrepreneurs who are complementing their current seasonal franchises, growing their business portfolio, and spreading joy in their communities all at the same time. Thanks to the Grand Illuminations franchise concept, which offers full-service exterior holiday decorating including lighting and greenery for homes and businesses, franchise owners can now augment their seasonal business and enjoy year-round income.

IFA 2023 MARKETING, DEVELOPMENT & TECHNOLOGY TOOLKIT

By Greg Cory

The IFA’s Marketing, Development, & Technology Toolkit is

your complete guide to unleashing the potential of your brand.

Within this toolkit, you’ll find tried-and-true marketing strategies,

development and operational approaches that pave the way for

success, and groundbreaking technological innovations that fuel

exponential growth. The following pages showcase six esteemed

supplier member companies of the IFA, each offering invaluable

resources and insights. By fully harnessing and implementing

these offerings, you can enhance your company's efficiency and

bolster your business' bottom line. In the realm of your brand's

future, this toolkit is an absolute imperative—a must-read!

IFA 2023 MARKETING, DEVELOPMENT & TECHNOLOGY TOOLKIT

By Greg Cory

The IFA’s Marketing, Development, & Technology Toolkit is

your complete guide to unleashing the potential of your brand.

Within this toolkit, you’ll find tried-and-true marketing strategies,

development and operational approaches that pave the way for

success, and groundbreaking technological innovations that fuel

exponential growth. The following pages showcase six esteemed

supplier member companies of the IFA, each offering invaluable

resources and insights. By fully harnessing and implementing

these offerings, you can enhance your company’s efficiency and

bolster your business’ bottom line. In the realm of your brand’s

future, this toolkit is an absolute imperative—a must-read!

Revolutionize Your Digital Marketing Efforts with Marketing Automation

By Greg Cory

Now, more than ever, you need an agile and effective business strategy to scale your company from a start-up to an industry giant. Any good business strategy needs an even better execution plan. With all the moving parts of strategy execution, from visioning and setting objectives and missions to resource allocation and ideating action plans, you must be efficient and expedient to gain ground and move fast. This is where marketing automation saves the day. Let’s explore how marketing automation elevates business strategies and provides overall benefit to a brand’s digital marketing campaign. 

STAYING ON TOP (AND AHEAD) OF CONSUMER TRENDS

By Greg Cory

Wow Wow Hawaiian Lemonade started popping up in local farmer’s markets in Oahu almost a decade ago; when a plant-based diet was not an everyday used term, vegans were looked at by the average American as being even more off-putting than vegetarians, and the idea of sustainability was barely uttered by big businesses or even small businesses, for that matter. Yet, there we were, a little stand with raw, fresh, locally sourced, all-natural ingredients making the best lemonade and acai bowls on the island. We used mason jars that customers could get their drinks in and then return for a discount on all future refills, which led to an eco-friendlier business model.

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