5 Steps to Attract the Right Franchisee Candidates

By Greg Cory

Two common mistakes that franchisors make when reaching franchisee agreements are qualifying candidates that are under-capitalized and under-experienced. Evaluate your decision following five key steps to avoid making the wrong choice.

Franchise Execs: Are You a Shepherd or an Ostrich?

By Greg Cory

Franchise brands face risks around every corner. From the federal government shifting rules about employment to weather patterns impacting commodity prices, franchise executives need to keep a sharp eye to recognize risks and even sharper wits to determine what risks can be mitigated.

The Art of Communication: Why It’s Time for Your Franchise to Break the Mold

By Greg Cory

The process of running an effective business is built on a foundation of good communication. Yet good communication eludes us. It seems that the fundamentals of how we communicate are broken. Take a moment to consider how things would be different if everyone in your organization were on the same page, communicating effectively, and working together.

Content Matters: The Message Should Determine the Format

By Greg Cory

Franchisor annual meetings, more often, are being pitched as “the ‘blockbuster’ meeting of the year” by many franchisors and, depending on the key goals of the meeting, that may be the right emphasis. That is, provided the franchisor’s and franchisees’ needs are being met.

The Challenge of Supporting Mature Franchisees

By Greg Cory

Franchisors should pay close attention to their franchisees’ maturation. Data shows more than half currently have average tenures of about seven years and may be facing mid-life crises. In lifecycle terms, business years are like animal years, where one year is equivalent to several human years.

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