Corporate culture is often thought of as that “touchy-feely” stuff that is difficult to understand and handed to the Human Resources Department to manage. In fact, it is a critical business issue that has a direct impact on productivity and profit.

Bringing on an EBITDA expert, or a role similar in nature, can have an immensely positive effect on your system that creates an increasingly attractive opportunity for potential franchise partners all while keeping your current franchisees happy and profitable.

When franchisors lead by example by setting the right culture for employees and recruit franchisees to align with similar core values who will implement best practices within their independently-owned locations.

An investment from a private equity firm can be incredibly valuable in accelerating the growth of an emerging concept or re-igniting a more mature franchise brand.



 

The many benefits of the franchise system have been well documented, as each year it gives thousands of talented entrepreneurs the support they need to successfully run their own business. One aspect of franchising that tends to fly under the radar is the reliability of service customers receive that comes through many years of consistent ownership at a given business location.

The culture and contribution you make to your customers, your community, and other stakeholders thrive with trust. Indeed, trust is the very currency of great franchisor/franchisee relationships, and nothing is as fast as the speed of trust.



 

A UAE-based specialist shares his views on the franchisor-franchisee relationship from the perspective of a Gulf-based investor.

The franchisee-franchisor relationship is not a fleeting experience; it is a major life decision for the candidate, and for the franchisor, an opportunity to build the brand or diminish it.

Without strong or successful franchisees, the model doesn’t matter. You won’t be able to implement your strategies and sell new franchisees without them.

Collaboration offers the best blend of franchisor and franchisee contribution, empowers franchisees to grow their businesses to fullest potential, and helps franchisees leverage resources to come out on top.