Category: Topics

The Top Five Marketing Resources for Franchises

By Greg Cory

The International Franchise Association’s IFA’s 2022 Annual Convention – franchising’s biggest event for business and personal entrepreneurial growth – is right around the corner! Featuring informative speaker sessions, networking opportunities and more, this year’s convention will be held in San Diego, California from February 25th to March 1st. Among the sponsors attending are some of the top marketing resources for franchises, and we’re giving them a deeper dive in this week’s post.

Franchises led the 2021 recovery, and they’ll do it again in 2022—if policymakers let them

By Greg Cory

Across every sector, franchises were a significant engine powering the 2021 economic recovery. This year, we forecast that the local businesses behind recognized brands will continue to expand—unless a more consequential threat than COVID-19 materializes in the form of policies that undercut the franchise business model. Wherever they spring up, these proposals should be rejected and reversed so franchises can continue providing opportunity to Americans on every rung of the economic ladder.

From Out of Sight to Top of Mind: Cleaning Matters

By Greg Cory

Offices need cleaning, and those fortunate enough to have owned a commercial cleaning business over the past two years have experienced unprecedented growth and financial stability.  For some people, starting a business or becoming an entrepreneur has shifted from wish to necessity. For others, the trials and tribulations of this year have been enlightening and shown them that there is a better, stronger, and smarter career path available. 

It’s Time for California Lawmakers to Stand Up for Local Restaurants

By Greg Cory

This week, the California State Assembly is attempting to revive the so-called “FAST Recovery Act” or AB 257 after it failed in the legislature last year. This legislation would effectively end the existing franchise model in California, an industry that supports nearly 25,000 quick service restaurants in the state, employing over 373,000 Californians. This bill would hurt the entrepreneurs who have built these local businesses, the hundreds of thousands of jobs they support, and the communities in which they operate.

Three Fast Casual Food Franchises with Veteran Discounts for 2022

By Greg Cory

Fast-casual franchises have remained a hot investment throughout the pandemic, with many seeing increased revenue from delivery and take-out orders exceeding lost revenue from dine-in eaters. Even better news if you’re a veteran looking to purchase a franchise is that a number of these franchises offer support to new veteran business owners in the form of franchise fee discounts. Check out these three franchises with veteran discounts ready for a surge in 2022.

Three Franchises Demonstrating the Holiday Spirit of Giving

By Greg Cory

As the 2021 holiday season approaches, many franchises are stepping up to give back to those in need during a time when they could be taking time off. At IFA we’re proud of the hard work many of our member franchises continue to put in to support their communities, and in this blog we’d like to celebrate and showcase those who embody the giving spirit this holiday season.

IFA Fitness Members Meet with Congressional Leaders on the GYMS Act

By Greg Cory

On December 8th, IFA’s Michael Layman and Haider Murtaza organized U.S. Senate meetings for IFA members to discuss topline issues affecting the fitness industry. IFA Members included Chuck Runyon, CEO and Co-Founder of Self Esteem Brands, and Katie Muehlenkamp, franchise owner of the Bar Method in Brooklyn, NY. IFA members were also joined by industry partners, Liz Clark, President and CEO of The Global Health & Fitness Association (IHRSA), Brett Ewer, Head of Government Relations of Crossfit, and Patrick Connolly of Velocity Public Affairs.

What is the Value of Franchising?

By Greg Cory

But what exactly is a franchise, and what makes franchising so successful? A franchise is a local business that licenses the branding and operational processes of a parent company but operates independently in a defined geographic market. The local owner, or franchisee, is responsible for hiring staff, organizing schedules, managing payroll, and all daily operational tasks as well as local sales and marketing. 

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