COVID-19’s effect likely to surpass both the 2007-2008 financial crisis and the economic impact related to the 9-11 terrorist attacks. Brands and industries, in many cases, were caught unprepared for the “stay at home” orders, supply chain and labor issues, and other impacts brought on rapidly by the pandemic.

Ohio-based FranNet consultant Tracy Rickman is feeding her community through a partnership with her local food pantry

As an increasing number of Americans are asked to shelter in place, franchises need to create new ways to reach their customers.

CD One Price Cleaners Franchisee in Illinois is providing an essential laundry and dry cleaning service to First Responders

Local business owners have no shortage of opportunities to support their communities.

With corporate communications, there is no one-size-fits-all approach; brands should focus on developing an overarching strategy with different messages for different target audiences.

In partnership with Dole, we quickly engaged our franchisees and operations team to blend and donate smoothies to every hospital, fire station, police station, and even grocery store locally they could find. 

The Little Gym Franchisee in North Raleigh Keeps Kids Active during the Shutdown