Open for Opportunity Takes on Atlanta
By Greg Cory
Following a successful trip to South Florida, the Open for Opportunity roadshow headed to metro Atlanta, the franchising capital of the U.S., where more brands are headquartered than any other U.S. city. With three full days of meetings with lawmakers, the business community, IFA members, and numerous tours with local franchise owners, the impact of the franchising sector and the opportunities it provides for diverse individuals, communities, and the broader economy were on full display