FranBlog

By and For the Franchise Community

Our FranBlog includes the best of franchise success stories from around the world. These personal accounts help you learn directly from the collective experiences of IFA’s franchise community.     

Choose from a list of topics and read personal stories of challenge and success.  Pick up helpful tips on franchising.  Get marketing ideas for small business.  Explore and discover the franchise community from within the franchise community.

FranBlog

New Wendy’s Foundation Chair: ‘These Children Need Us’

Impatient with too many children leaving foster care without a family, Wendy’s founder Dave Thomas started his Foundation for Adoption in 1992. The Foundation recently appointed a new Chair, Mary Schell, to a role that fits her passion for community
March 29, 2018
Spotlight on People
Franchising World

Introducing Incoming IFA Chair Liam Brown

Marriott International’s Liam Brown officially becomes IFA Chair on Tuesday at the end of IFA 2018. Brown is President, North America for Select & Extended Stay Lodging & Owner Franchise Services at Marriott. Brown recently shared his views with Fran
February 10, 2018
Spotlight on People
Franchising World

Avoiding Information Overload as an Entrepreneur

Entrepreneurs are challenged daily, making one decision following another. With so much information and data available, it’s easy get bogged down and further complicate the decision-making process.

 

By Kevin Haaland

 


Entrepreneurs don
October 31, 2017
Spotlight on People
Franchising World

Lead Nurturing and Management: The Franchise Canary in the Coal Mine

Seven best practices for converting more franchise sales leads through effective lead nurturing and management.

 

By Keith Gerson, CFE

 

The title of this article is a reference to caged canaries that miners would carry down into the mine
October 24, 2017
Spotlight on People
Franchising World

Do You Trust Your Customers?

Investing in trust is a smart, profitable business strategy.

 

By Laura Bates and Karen McSteen

 

Do your business practices tell your customers you trust them? Trust is the foundation for any long-term relationship. When customers trust
October 17, 2017
Spotlight on People
Franchising World

CEO Column: Positive Developments With Overtime, Joint Employer

By Robert Cresanti, CFE

 


IFA’s work to protect, enhance and promote the franchise business model has made significant strides over the summer and into the fall. With the introduction of the Save Local Business Act and the positive momentum g
October 02, 2017
Spotlight on People
Franchising World

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