#IFA 2024 Sunday Super Sessions

Implement Good-Better-Best Pricing to Generate Higher Profits

You encounter Good-Better-Best strategies in your everyday life. Which credit card, car wash, or cable subscription option do you choose: Good, Better, or Best? In this win-win strategy, customers choose the price that is right for them while companies benefit from higher profits and growth. “Best” profits from high-end customers who are willing to pay a premium, while “Good” generates growth by attracting price-sensitive customers. Rafi’s speech highlights the profit upside and psychological benefits from using Good-Better-Best. Your audience will leave this talk enthused and ready to implement Good-Better-Best at their organization.

Consumer Trends Talk: What's on the Horizon?

Erin Merritt will present a Drivers of Change presentation which will cover:

• Macro and Consumer trends at play in the broader consumer landscape
• Implications of digital innovations and what it means for our industry
• Observations of trends at play today and thoughts starters on how to make the most of an evolving landscape

Navigating the AI Revolution: Transforming Franchise Businesses for the Future

Embracing the AI Revolution in Franchises: Strategies for Transformation and Growth" is a dynamic and interactive session designed to guide franchise businesses through the integration of artificial intelligence (AI) into their operations. This session will explore how AI can be leveraged to increase sales, enhance employee and customer engagement, and bring about transformative changes in franchises. Participants will delve into case studies of leading companies that have successfully used AI for business transformation, gaining insights into effective AI-based strategies applicable to franchising. The session will also focus on anticipating and analyzing upcoming AI technological trends, discussing their potential impacts on the franchise sector. Attendees will workshop and learn to craft strategic approaches to harness AI, positioning their franchise businesses at the forefront of innovation and competitive advantage in an increasingly AI-driven world.

How to Market to, Sell to and Serve People Not Like You

"If you could grow your business simply by marketing to your existing clients and raking in more referrals, making money would be a cakewalk. But to generate new revenue, you have to win over the customers and prospects you’re not getting, but could be. And typically, the customers you’re not getting are ones who are “not like you”.

You know how to sell. You know how to communicate effectively with your customers. But how do you form a connection with diverse markets that are completely different from one another? When working with diverse customers and prospects, you need to be able to break through barriers to connect in a meaningful way, build trust and tap into values. You need tactics that are crafted specifically for diverse groups of people and their cultural preferences.

People spend money on what they value. Show diverse customers and prospects how you fit into what they value, and they’ll show you the money.

Using consumer insights and real-world, relatable examples, “How to Market to, Sell to & Serve People Not Like You” shows you how to grow your business with simple, effective, and proven tactics that don’t cost a dime or take weeks to get off the ground."