TAMPA, FL. (JULY 10, 2023) – Franchise Update Media conducted its 5th annual Franchise Innovation Awards contest this spring. The goal of the awards is to identify and recognize the franchisors creating and implementing the most original and successful innovative strategies and tactics to build their brand. This year, RNR Tire Express was recognized with the Best Limited Budget Campaign Award for their 2022 Father’s Day Giveaway, which included a customized Jurassic Park-themed Jeep.

“Each of our national campaigns utilize the in-house creativity and innovation that RNR has become known for. And maybe more importantly, this recognition reaffirms our unwavering commitment to our valued franchisees, customers and the communities we proudly serve,” said Candace Lovett, National Marketing Director for RNR Tire Express. “Words fall short in describing what a privilege it is to receive this award, we love what we do and as our brand continues to grow and take root in new communities across the country, we’re eager to put that innovation and one-of-a-kind ‘Serve, not Service’ approach to work.” 

A jury of judges evaluated the innovation, objectives, and results of more than 150 entrants. Franchise innovators, game-changers, and disruptors competed in four categories: Marketing & Branding, Products & Services, Operations, and Human Resources. 

Twenty-two winners were chosen from among the four categories. Each winner will be profiled in an upcoming issue of Franchise Update magazine.  

To learn more about RNR Tire Express, please take a chance to visit the franchise at https://rnrtires.com/.

About RNR Tire Express:                                                                                                                                                                      

RNR Tire Express is a national franchise retailer of quality tires and custom wheels known for their customer-centric, flexible lease-to-own payment options. Established in 2000 by rent-to-own veteran, Larry Sutton, RNR has grown to over 184 locations in 28 states. The brand ranked No. 237 in Franchise Times’ Top 500 list for 2022, and was also recognized by Inc. magazine as one of America’s fastest-growing private companies. Most recently, RNR was ranked No. 170 in Entrepreneur Magazine’s 2023 Franchise 500 ranking and #1 in the Tires and Wheels category. RNR Tire Express is seeking qualified multi-unit franchisees to expand even further nationally with prime markets available throughout the country.

About Franchise Update Media:

Franchise Update Media has been a leader in the franchising space for more than 30 years. Founded in 1988, the company produces online franchise opportunity and educational websites, two quarterly print magazines, six newsletters, four annual conferences, independent research, and books, entirely focused on franchising. Targeting franchise audiences online, in print, and in person, Franchise Update Media delivers a unique combination of educational and lead generation sources to help franchisors, multi-unit franchisees, opportunity seekers, and suppliers achieve their growth objectives. For more information, visit franchising.com. 

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