ATLANTA – The next hottest QSR concept comes in a can.
Smalls Sliders and its innovative modular can design structure is sliding into Q2 with seven open locations, more than 40 units in its development pipeline and an unbelievable demand by seasoned restaurant operators that leads the brand to expect the addition of 100 more units to its pipeline before the end of Q4.
Now, the QSR restaurant concept that focuses exclusively on grillin up’ slammin’ cheeseburger sliders is carrying the momentum and industry-wide recognition it has generated into 2023 with a strategic franchise initiative that is designed to attract multi-unit operators.
“Smalls Sliders was founded with franchising in mind, so a strategic growth plan has been in the works for quite some time,” said Richard Leveille, Chief Development Officer at Smalls Sliders. “With a champion leadership team and a high-quality craveable product, our brand is poised for rapid growth. We look forward to growing our squad of franchisees, starting with a targeted focus on our Southeast expansion.”
The brand’s franchise expansion in 2023 is targeting markets throughout the Southeast in nine select states: Alabama, Arkansas, Florida, Georgia, Louisiana, Mississippi, North Carolina, South Carolina and Tennessee.
Smalls Sliders sets itself apart from competitors with an intentionally limited menu and modular construction and restaurant design that supports streamlined operations and low food and labor costs while driving store revenue. As further validation for its strong unit-level economics, the brand has garnered a fanatical guest following throughout existing markets in Louisiana.
“The power of Smalls is in its differentiated, intentionally limited menu and distinctive brand positioning,” said Maria Rivera, CEO of Smalls Sliders. “We’re looking for experienced restauranteurs that will be slightly – or more than slightly – obsessed with serving up perfect cheeseburger sliders across the country. There is no other concept like Smalls in the QSR space. It’s amazing to see the sales numbers that come out of our modular cans, but that’s what makes the opportunity worth the hype.”
Making headlines across the industry, Smalls Sliders was named “Breakout Brand of the Year” by Nation’s Restaurant News and earned recognition on QSR Magazine’s “40/40 List for 2022: America’s Hottest Startup Fast Casuals.” In addition, Rivera recently led a Q&A with Pro-Football Hall-of-Famer Drew Brees at the 2023 International Franchise Association’s (IFA) annual convention. A whiz in the franchising space, Brees is an initial investor and co-owner of the company alongside Brandon Landry, founder of Walk-On’s Sports Bistreaux. Recognizing the unique potential of Smalls, 10 Point Capital also joined the brand as owners this past year.
Ranging between $1.2 million to $1.55 million, Smalls Sliders boasts reasonable development costs compared to its QSR competitors. Ideal franchisee candidates should possess strong leadership qualities with existing infrastructure and strong liquidity to support growth. Previous experience in restaurant or business ownership is required, and candidates should be community-minded individuals with the passion to run a world-class QSR restaurant.
Coined as ‘cans,’ all locations feature a recycled shipping container that is transported and dropped via crane at their destinations, with a total restaurant size of around 800 sq. ft. Despite the smaller footprint, Smalls cans feature a top-of-the-line kitchen design that produces amazing throughput and guest experiences, while keeping occupancy costs low.
For more information on Smalls Sliders, please visit www.smallssliders.com.
For media inquiries or questions, please contact support@smallssliders.com.
About Smalls Sliders
Smalls Sliders was the brainchild of Founder Brandon Landry, with Pro-Football Hall-of-Famer Drew Brees joining him as an initial investor, and is backed by industry veterans at 10 Point Capital. The QSR restaurant focuses exclusively on craveable premium cheeseburger sliders, with every meal cooked to order. Smalls Sliders delivers both drive-thru and popular walk-up experiences, serviced from a unique small footprint container design, allowing real estate flexibility and rapid construction of new restaurants. The brand champions deep commitment to service in the communities it operates. For more information, visit www.smallsliders.com.