April 10, 2025 - April 12, 2025

The Franchisee Journey (The Liniger Center on Franchising, University of Denver)

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Purchasing a business ranks among the most significant decisions one might make in their life. Such a monumental choice warrants thorough research and understanding. In this course, we’ll guide you through the essential factors to consider when contemplating becoming a franchisee and trace the journey from inception to eventual exit. Throughout this process, we’ll spotlight pivotal milestones, potential challenges and strategies, to equip you with insights to drive success, boost performance and elevate brand value.

Workshop Objectives

  • Learn and discuss the key elements in the journey of a franchisee
  • Evaluate the differences between the franchisor and the franchisee in their roles and responsibilities
  • Learn how to evaluate a franchise business to determine if it’s a “good fit”
  • Create a framework for having a healthy and productive experience as a franchisee
  • Learn best practices for when and how to exit a franchise

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