By Steve White, PuroClean

PuroClean’s accomplishments this past year have focused on our commitment to the core values that have shaped our journey and our readiness to embrace the ever-evolving landscape of the restoration industry.

This pivotal year brought impactful partnerships, groundbreaking initiatives, and operational enhancements designed to fuel profitability and maximize Franchise Owner success. Here are some standout moments that have propelled our franchise network forward and reinforced our role as a leader in property damage restoration nationwide.

Strengthening Our Brand through Strategic Marketing Campaigns

In 2024, our marketing team launched strategic campaigns to highlight PuroClean’s commitment to the communities we serve. Most notable was our PuroClean Cares™: Adopt A Classroom Campaign, honoring educators nationwide. Franchise Owners from Hawaii to New York united to identify and reward dedicated teachers.

Here are a few standout efforts from our Adopt A Classroom Campaign:

• Kimberly and Greg Arianoff, PuroClean of The Big Island (Hilo, Hawaii)– Working with St. Joseph School to adopt and support an air riflery team in the fall and a canoe paddling team in the winter as part of a year-long campaign.
• Charles and Sharon Atkins, PuroClean of Cleveland, Tennessee– Partnered with Mrs. Renee Platero, a dedicated second-grade teacher at Charleston Elementary STEAM (Science, Technology, Engineering, Arts, and Mathematics) Academy to ensure that these young minds practicing STEAM have the tools they need to learn and succeed.
• L. and Audra Armstrong, PuroClean of Boerne, Texas– Running a year-long campaign, collecting school supplies that will be delivered to Canyon High School, Long Creek High School, and Boerne ISD on an ongoing basis, directly impacting the lives of countless students.

At PuroClean, we recognize the role we play in improving and supporting the communities we serve. These meaningful efforts highlight our Franchise Owners’ deep commitment to supporting local educators and demonstrate PuroClean’s dedication to creating a lasting, positive impact on every community.

Partnering with Resilience Force to Amplify Our Community Impact

In 2024, we partnered with Resilience Force, a national initiative dedicated to strengthening and securing the nation’s workforce that prepares, protects, and repairs America from disasters. This partnership has allowed us to expand our support for restoration professionals and communities that need skilled labor after disasters in a way that is streamlined to maximize impact. Together we’re increasing job opportunities, providing training, and reinforcing our commitment to service and restoration across the nation.

This collaboration has positioned PuroClean as an industry leader in both social responsibility and workforce development, enhancing our service quality and supporting long-term franchise success.

Introducing the PuroVet Forum: Empowering Veteran Franchise Owners

Veterans hold a special place within PuroClean, and this month, with the launch of the PuroVet Forum, we are elevating our support for our veteran Franchise Owners. This initiative provides dedicated resources, mentorship opportunities, and a supportive community where they can share their experiences and insights. The forum includes virtual town halls and meetings led by PuroClean leaders like me, a former Army soldier who understands the dedication and mission-oriented approach that veterans bring to their businesses.

The PuroVet Forum is an invaluable resource for our veteran Franchise Owners, fostering a community where veterans can leverage their unique skills for business success. Launched after our recent partnership with the National Veteran Business Development Council (NVBDC),  PuroClean proudly holds the unique status as the only franchise that can be certified by NVBDC, thanks to Frank Torre, Vice Chairman of PuroClean, who has a strong relationship with Keith King, Founder and CEO of NVBDC. “This forum is a testament to our dedication to honoring those who have served and ensuring they have every tool needed to thrive within the PuroClean family,” Torre stated. Through this unique certification, PuroClean offers veteran Franchise Owners exclusive access to the veteran business network and resources.

Celebrating Industry Recognition: Awards and Accolades

Recognition within our industry is always an honor, and this year, PuroClean received several accolades for our growth, innovation, and leadership in franchising and customer service. We’re proud to have been named as a top franchise across multiple industry publications and awards for excellence in the property damage restoration space, celebrating our commitment to quality, service, and Franchise Owner satisfaction, which I’ve highlighted below:

• Entrepreneur Fastest Growing Franchises
• Entrepreneur Top Franchises: Global, Low-Cost; and for Diversity, Veterans, Multi-Unit Owners
• Ranked #82 in Entrepreneur’s 2024 Franchise 500
• Ranked #154 in Franchise Times’ Top 400, and #2 Fastest Growers by Sales Percentage
• Franchise Business Review Top Franchises for Women, Culture, and Recession-Proof; Top 75 Most Profitable Franchises, and Top 50 Most Profitable Franchises Satisfaction Award
• CNN Underscored Best in Customer Satisfaction in Mold Remediation, Fire, and Water Damage Restoration Services
• Ranked #7 Franchise Direct 2024 Top Global Franchises
• South Florida Business Journal Top Private Companies Award
• Franchise Leadership and Development Council (FLDC) Franchise Innovation Award, Most Innovative PR or Social Media Campaign

Looking Ahead: A Bright Future for PuroClean

Reflecting on the accomplishments of this past year, I am incredibly grateful for PuroClean’s progress in growth to customer satisfaction and franchise support. These milestones represent the dedication of our Franchise Owners, Home Office team, and our valued partners. As we look forward to celebrating our 500^th franchise location, we remain focused on empowering our Franchise Owners to thrive in an ever-evolving industry.

This year’s achievements reaffirm PuroClean as a resilient, innovative restoration organization proudly known as the Paramedics of Property Damage®. It’s been an incredible year, and I’m excited to see what the future holds for PuroClean and our franchise family.

As always, PuroClean is on the move!

Steve White is the president & COO of PuroClean. For more information about IFA franchisor member PuroClean, please visit franchise.org/franchise-opportunities/puroclean.