Recognition for Exemplary Practices in Enhancing Franchisee and Consumer Experience

[Delafield, WI, April 1, 2025] – The Franchise Customer Experience Institute is proud to announce that Christian Brothers Automotive has been awarded the 2025 Franchise Customer Experience Certification. This recognition is a testament to Christian Brothers Automotive’s commitment to excellence in franchising, focusing on both franchisee and consumer experiences.

The Franchise Customer Experience Certification is awarded to franchise brands with validated practices that drive higher franchisee profitability. Christian Brothers Automotive completed a comprehensive evaluation, which included an independent review of 32 key practices, interviews with franchisees and consumers, and analysis of third-party data.

Franchisee and Consumer Focus

The rigorous assessment by the Franchise Customer Experience Institute highlights Christian Brothers Automotive’s focus on creating value for both franchisees and consumers. The certification validates the brand’s effective practices and commitment to ongoing improvement and best in class unit economics.

Christian Brothers Automotive’s Chief Growth Officer, Brad Fink, was among several industry leaders who shared insights that helped inform the development of the certification. “At Christian Brothers Automotive, our success is rooted in strong relationships—with our franchisees, our guests, and the communities we serve,” said Fink. “Earning the Franchise Customer Experience Certification affirms our belief that when you invest in the experience of those you serve and support, everything else follows. We’re honored to be recognized for the work our teams and franchisees do every day to create meaningful impact, and we’re proud to have contributed to the development of this important certification.”

Access to Exclusive Resources

This certification not only acknowledges Christian Brothers Automotive’s dedication to its franchisees and guests but also grants access to a wealth of resources from the Franchise Customer Experience Institute. These resources, including hundreds of tools and research materials, are designed for further improvement in the guest experience and franchisee profitability.

About Christian Brothers Automotive

Dedicated to its brand mission “To love your neighbor as yourself,” Christian Brothers Automotive has firmly planted its roots in faith and honesty, which have set it apart in the auto services and repair industry. Standing out from the competition, Christian Brothers Automotive ranked #1 in Customer Satisfaction among Aftermarket Full-Service Maintenance and Repair Providers by J.D. Power five times in a row. With its guiding principles instilled from the very first location in 1982, Christian Brothers Automotive has successfully expanded to more than 300 locations across 30 states. The Houston-based company delivers a variety of professional auto-care experiences including upkeep, maintenance, and repair. For more information about Christian Brothers Automotive, visit https://www.christianbrothersfranchise.com

About the Franchise Customer Experience Institute

The Franchise Customer Experience Institute is dedicated to recognizing and supporting franchised brands that excel in driving franchisee profitability through improved franchisee and consumer experiences. With a mission to provide recognition and resources, the Institute plays an important role in elevating standards in franchising.  For more information about the Franchise Customer Experience Certification, visit www.FranchiseCXCertificaton.com