On February 4, 2025, the IFA Lunch n Learn, sponsored by The Entrepreneur Source, presented the CEO Playbook for Sustainable Growth in 2025 highlighting the importance of aligning franchisees with the brand’s values to help ensure sustainable growth for the entire franchise system. The speakers explored best practices in franchise development that not only differentiate your brand but also create successful, aligned franchisees. They focused on three main areas: brand differentiation, creating an award-like development experience, and how this combination leads to franchisee success.
Discussion topics:
- The strategies or unique elements that are most effective in differentiating a brand to attract the right franchisees in a crowded marketplace.
- Having a process that helps candidates imagine themselves joining an elite group of highly successful franchisees.
- How clear differentiation efforts and an awards process help ensure long-term success for franchisees and the system as a whole
Speakers:
- Dana Besbris, Training and Coaching Specialist
- Eric Missbrenner, Director of Franchise Development
