This course is designed for aspiring entrepreneurs considering franchising as a path to business ownership. Through detailed exploration of the franchising model, this course provides a comprehensive understanding of what it means to become a franchisee. Participants will learn the advantages and challenges of franchising, the critical elements of following a proven system, and the importance of engagement and support from both franchisors and fellow franchisees. This course aims to equip potential franchisees with the knowledge and insights necessary to make an informed decision about entering the franchising world.

Module 1: Is Franchising Right for You?

Module 2: Choosing the Right Franchise Brand

Module 3: Who Do You Need in Your Corner?

Module 4: Closing the Deal and Beyond

Learning Objectives

• Understand the Franchising Model: Gain a thorough understanding of what franchising entails, including the benefits and responsibilities of being a franchisee.
• Evaluate the Suitability of Franchising: Assess personal and professional fit for franchising by understanding the critical factors that contribute to success and common challenges faced by franchisees.
• Identify Key Factors in Franchise Selection: Learn to evaluate franchise opportunities by considering factors such as initial investment, ongoing costs, brand recognition, and support systems.
• Conduct Effective Due Diligence: Understand the steps involved in the franchise validation process, including how to perform validation calls, participate in Discovery Day, and analyze Franchise Disclosure Documents (FDD).
• Identify Key Trusted Advisors: Understand the essential roles of attorneys, CPAs, bankers, and real estate brokers in the franchise journey and how to select the right professionals to support your business.
• Understand the Final Steps in the Franchise Agreement: Learn about the intricacies of franchise agreements, including the importance of accepting standard terms and preparing for the next phases of your franchise journey.
• Execute a Successful Grand Opening: Develop strategies for staffing, training, and planning a grand opening event that maximizes initial customer engagement and sets the stage for long-term success.

Course/Activity Information