Freddy’s Frozen Custard & Steakburgers Officially Opens New Training & Innovation Center

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WICHITA, Kan. (AUGUST 20, 2024)</strong> – Fast-casual restaurant concept Freddy’s Frozen Custard & Steakburgers</a>®</strong></span> (Freddy’s) is excited to announce the opening of its new Training & Innovation Center. Built in the brand’s hometown of Wichita, KS, the 23,000-square-foot space furthers the brand’s commitment to serving quality food through efficient training of franchisees and managers – from perfecting the cooked-to-order steakburger, to creating treats made with freshly churned frozen custard. As the brand looks to continue innovating new menu items, the center’s cutting-edge equipment and technology, coupled with its simulated back-of-house restaurant will be home to virtual training sessions, on-site product testing, and consumer focus groups. </p>

“We’re thrilled to open the doors to our Training & Innovation Center, with a state-of-the-art design built to represent the future of the Freddy’s franchise,” said Freddy’s CEO Chris Dull</strong>. “By equipping our franchise owners and managers with the latest tools and training, we are investing in the continued success of our entire franchise system, and ensuring we maintain our commitment to quality and excellence in every location.”</p>

Freddy’s Training & Innovation Center – located at 3020 N. Cypress, Ste. 200, Wichita, KS – opens at a time of significant growth and expansion for the brand, as the center will support 533 open restaurants in 36 states, with an additional 130 restaurants in development. It will serve as the primary location to record 200 training videos and podcasts each year for more than 17,000 Freddy’s team members nationwide.</p>

In addition to the more than 100 area employees who will regularly work out of the new space, the Training & Innovation Center will also host a number of gatherings for prospective franchisees, current franchise owners and managers across the system, including:</p>

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