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On May 22, 2024, this WednesdayWise webinar, sponsored by Location3, delved into the complexities and benefits of a unified marketing approach across National, Regional, and Local programs, featuring insights from leading franchisor executives. Our webinar panelists discussed both the challenges and successes encountered in blending diverse marketing levels to drive lead generation, sales, and revenue optimization. By watching this webinar, you will also gain a better understanding of how to leverage unified data, technology solutions, and cohesive operations plans to streamline marketing efforts and boost ROI.

Key discussion topics and takeaways:

• Learn from leading franchisor executives about the real-world challenges and successes in integrating national, regional, and local marketing efforts, providing a balanced view of what works and what doesn’t.
• Discover strategic approaches to synchronize marketing across different levels of operations, focusing on maximizing return on investment and driving revenue growth effectively.
• Explore how advanced technology platforms can be utilized to optimize marketing spends, track performance, and generate quality leads at each franchise location.
• Understand the importance of maintaining a consistent brand message across all markets and how this consistency can enhance brand loyalty and customer engagement.
• Gain practical advice on how franchisors and franchisees can improve coordination using unified data and integrated operations teams to support a comprehensive marketing strategy.

Speakers:
Vera Shafiq, VP of Digital Strategy, Location3
Jennifer Chasteen, CMO, Synergy HomeCare
Joshua Allen, VP of Marketing, Location3

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