Webinar Recording | Hitting the Inbox: Email Authentication Changes and What Franchises Need to Know
On January 30, 2024, this Lunch N Learn webinar, sponsored by Constant Contact, explored the new guidelines for bulk email senders implemented by Google and Yahoo in early 2024 to protect against spam, fraud and phishing, and improve deliverability. The introduction of these measures presents a challenge for franchisors who must protect brand reputation, and franchisees communicating with a substantial number of recipients.
Watch this webinar led by Constant Contact’s Greg Bond, VP of Channel & Partnerships, and Matthew Montoya, Sr. Channel Marketing & Enablement Manager, as they:
- Detail how email deliverability works
- Explain Google & Yahoo’s imminent changes and how they impact franchise marketing
- Demystify ways inbox providers authenticate your online brand reputation
- Share insights into the best practices for driving email engagement
Speakers:
Matthew Montoya, Sr. Channel Marketing and Enablement Manager, Constant Contact
Greg Bond, VP of Channel and Partnerships, Constant Contact
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