Webinar Recording | The Art & Science of Marketing in 2024 – When Consumers Have Higher Expectations but Shorter Attention Spans
On September 6, 2023, this Wednesday Wise webinar, sponsored by Location3, explored how the demands of consumers continue to rise while their attention spans shorten in the fast-paced, ever-evolving landscape of marketing. This essential discussion focused on how franchisors can navigate the tightrope all marketers must walk, balancing the increasing consumer expectations and the challenge of capturing their attention in an information-saturated world. Discover how to leverage the convergence of creativity and data to create impactful, memorable experiences that resonate with today’s consumer and help you develop more loyal customers in 2024 and beyond.
Key Takeaways:
- Discover how to comprehend and adapt to the evolving needs and desires of today’s consumers, setting the foundation for a more targeted and effective marketing approach.
- Learn how to utilize data to fine-tune your marketing strategies, ensuring you reach your audience with precision and relevance.
- Explore how to harness innovative and compelling storytelling in the digital age to captivate consumers despite their diminishing attention spans.
- Gain insights into designing immersive and personalized experiences that not only meet but exceed the high expectations of today’s consumers.
- Learn how to stay ahead of the curve by anticipating changes in consumer behavior, technology, and market trends, ensuring your marketing strategies are not just effective today, but resilient for the future.
Speakers:
Crystal Ware, Managing Director, Location3
Vera Shafiq, VP of Digital Strategy, Location3
Kelly Martens-Crompvoets, VP of Marketing, Any Lab Test Now
Bo Lowery, VP of Marketing, Wild Birds Unlimited
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