MILWAUKEE – Verlo Mattress, America’s fastest-growing direct-to-consumer mattress company, is continuing to expand and is entering new markets this year. With 19 locations currently under development, the franchise is expected to open new territory locations in Missouri, Massachusetts and Texas this year. Already in 2023, the brand has signed three locations in the Chicagoland area, as well as a location in a northern suburb of Indianapolis. With this growth, Verlo will enter new big markets such as Kansas City, Houston and San Antonio. Verlo is excited about its nationwide expansion to serve more communities and offer self-tailored custom-fit mattresses that are higher-quality and low-cost.

“One of the main reasons we have been able to achieve such rapid growth is by partnering with the right people and having the right team around them,” said Bobby Cleveland, the CFE for Verlo Mattress. “Our team wants to do something meaningful that will have a major impact in different communities. Sleep is becoming a much larger topic and ensuring that people rest for mental and physical health. Verlo has experts that are the top tier in the mattress space who want to help and support various sleeping necessities.”  

Verlo Mattress offers the industry’s biggest differentiator with its revolutionary high-quality, fully customizable mattresses to provide the ultimate sleeping and relaxation experience. Also, the franchise offers a unique lifetime comfort guarantee to ensure every one of its consumers has a good night’s rest. Every mattress is manufactured locally and hand-made to create custom mattresses, allowing customers to see their mattress built.

“We are thrilled to see our growth for this year and expanding the Verlo family nationwide to new massive markets,” said President Dirk Stallmann. “Our team’s focus is to continue to change the mattress industry by being consumer friendly in providing every essential need for sleeping.”

For more information to learn more about Verlo Mattress, visit: https://verlo.com/.

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About Verlo Mattress

Founded in 1958, Verlo Mattress currently has 32 stores in 6 states. Verlo Mattress is passionate about helping people find the right sleep products – at the best prices – because so much depends on a good night’s sleep. Verlo mattresses are built in local mattress factories, sold at consumer-direct prices, and serviced locally with a Lifetime Comfort Guarantee. For more information, please visit; https://verlo.com/.