What is the Marketing & Innovation Summit?
Taking place on Sunday, February 9 from 8:30 am – 10:30 am during IFA’s Annual Convention, this Summit will address the latest trends in marketing and the tools that franchise companies need in today’s ever-changing marketing landscape. You will learn from leading experts, and your peers, about what is working in franchise marketing campaigns and what isn’t. Case studies from some of franchising’s leading companies will be presented followed by over 40 solution-focused roundtables where you can learn more tools-of-the-trade in an interactive setting. If you are a marketing or technology professional, you won’t want to miss this popular summit.
Keynote Presentation
Creating a Breakthrough Brand: How to Disrupt in a Crowded Franchise Category
The stakes are too high in franchising to disappear into a sea of sameness. Differentiation is a must. What is a brand to do in order to distinguish itself in a competitive marketplace? Join this hard-hitting presentation with Blink Fitness CEO Todd Magazine to hear how the brand has successfully carved out its place in the crowded fitness franchise category. Through operational excellence, creative branding strategies and advanced technology introductions, Blink Fitness has created a winning concept. Learn how you can do the same for your franchise.
Speaker: Todd Magazine, CEO, Blink Fitness
Problem-Solving Roundtable
Take a seat with your peers and discuss issues facing your business at our popular roundtables led by franchise experts.
Topics of Discussion Include:
- Social Media
- Franchise Development
- Franchise Relations
- Managing KPIs
- Customer Journey
- Community Engagement
- Website optimization
- Marketing for Emerging Brands
- and more!
No pre-registration is required to attend the Summit, but space fills up face to be sure to arrive early. See the full programming and sign up today for IFA’s Annual Convention here.